Alan  Rothstein

Alan Rothstein


Asset Strategies, Inc.


Contact Me

Fee Only Financial Planner with offices in Avon and Stamford, CT and New York, NY


  • Fee-Only Financial Services
  • Comprehensive Financial Planning
  • Free Initial Consultation
  • Investment Management
  • Retirement Planning
  • Education Planning
  • Elder Care Issues
  • Estate Planning
  • Insurance Analysis
  • Charitable Giving and Trusts
  • Planning for Business Owners
  • Cash Flow and Budgeting


Visit Us

350 West 50th Street
New York, NY 10019

80 W Avon Road
Avon, CT 06001

243 Tresser Boulevard
17th Floor
Stamford, CT 06901

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Alan Rothstein is a fee-only financial planner and investment manager with offices in Avon and Stamford, CT and New York, NY. Asset Strategies, Inc. specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Alan Rothstein is a NAPFA-Registered Financial Advisor and a CPA/PFS.

Listed as one of the "100 Great Financial Planners" by Mutual Funds magazine, Alan Rothstein is a co-founder of Asset Strategies, Inc., and the founder, and principal, of Rothstein & Co., CPA’s. Alan has been recognized by many professional organizations for his outstanding achievements within the industry. Most recently, he was honored by the AICPA as recipient of the Distinguished Service Award of the Personal Financial Planning Division. Alan is passionate about helping individuals, families, and businesses meet their financial goals. With over 35 years of experience as a CPA and financial advisor, Alan knows the in’s-and-out’s of successful tax planning and long-term investing. Alan holds BS and MS degrees in accounting and has earned the Personal Financial Specialist (PFS) designation from the American Institute of CPAs (AICPA). CT CPA certificate #4026 ; MA CPA certificate #24814; NY CPA certificate #04223

2016 5 Star Wealth Manager
2014 5 Star Wealth Manager
Certified Public Accountant
Personal Financial Specialist

When not working ...

In Alan's spare time he enjoys traveling and spending time in his favorite city, New York. His love of the New York Yankees explains why we have stadium seats in our office, but we keep things even with a few from the Red Sox also.

Alan is committed to public service. He is a current Board Member of Journey Home, whose mission is to end chronic homelessness in the Greater Hartford area. Alan is also an active member of the Probus Club of Greater Hartford, which helps mentally and physically challenged adults.. Alan is passionate about eliminating homelessness in the Hartford area, and has dedicated over ten years to serving on the board of Journey Home.

Inside or out of Asset Strategies, Alan's favorite title is "papa." Alan raised two daughters, Sharyn and Marisa with his wife Marilyn. Sharyn currently writes for a TV show and continues to write for theatre productions. Marisa graduated from law school, and pursued a career in personal financial planning. Marilyn recently debuted her new novel Lift and Separate. Alan is the proud grandfather to three grandchildren and enjoys getting a chance to spoil them as much as possible. 


One team, under one roof, caring for all of your financial planning needs

At Asset Strategies, we believe that your finances don't occur in a vacuum. We take a holistic approach to your personal finances. Our process, and our expert team of advisors passionately believe that approaching your finances with a three pillar approach: financial planning, asset management, and tax planning and preparation, and ensuring that financial advice is free of conflict better allows our clients to pursue and reach their goals.

We believe in a transparent process

No hidden fees, no commissions, no gimmicks. We clearly communicate costs, potential and realized returns, risks, and opportunities. We don't just say we do financial planning, we follow through. Each and every client we work with begins our relationship with a comprehensive financial plan. By starting with a strong foundation, we find we better understand our client's' concerns, goals, fears, and expectations.That helps us and our clients have a better experience that breaks the confines of status quo.

We believe in short and long term strategies

This applies to asset management, financial planning, and tax planning. We consistently look for opportunities to benefit and protect our clients in the here-and-now, but also down the pike. Every action taken in your financial picture has a reaction and consequence. For that reason, we aren't market timers and we don't chase return. We aim to help our clients understand the costs, benefits, and potential opportunities of their financial decisions.

We believe "nothing happens in a vacuum"

Our services extend beyond asset management. We believe we best serve our clients and help them achieve their goals by comprehensively analyzing and planning based on fully integrating asset management with financial planning and tax planning and preparation. Your asset managers, financial planners, and tax accountants work together to make sure you receive superior financial guidance, that considers all aspects of your financial situation, needs, and goals.

Asset Strategies is committed to the fee-only client model

This means we do not sell products to our clients.  Accordingly, there is never a conflict of interest between your interests and ours, and you can rest assured that, no matter what your needs, we will always act in your best interest and provide a full-range of financial services; asset management, financial planning, and tax planning & preparation. We are a single team handling your financial needs.                                                       

A Comprehensive Financial Plan

Below are just some examples of how we help our clients with integrated financial advice:

  •     Create and maintain an investment plan that helps you reach your goals, and avoid costly mistakes.

  •     Identify and prioritize your life-planning goals.

  •     Maximize company benefits

  •     Determine how much and what types of insurance you may need

  •     Determine when and how to take Social Security and/or pension payouts.

  •     Implement debt repayment strategies

  •     Utilize tax planning to make sure you aren't paying any more tax than you have to.