Christopher  Baum

Christopher Baum

| CFP®

Palermo Wealth Management, LLC

(512) 820-4847

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Fee-Only Financial Advisor serving Austin, TX area.


  • Financial Planning
  • Retirement Planning
  • Investment Management
  • Wealth Management
  • Portfolio Management
  • Tax Planning
  • Estate Planning
  • Education Planning
  • Business and Continuity Planning
  • Wealth Management


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Austin, TX

San Antonio, TX

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Christopher Baum is a Austin, TX Fee-Only Financial Planner serving Austin and all surrounding areas. Palermo Wealth Management, LLC specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Christopher Baum is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

Chris Baum, CFP® is the founder and President of Palermo Wealth Management, LLC

The short story

Unfortunately my first memories of this industry were anything other than creating financial freedom.  In 2003 I began as a financial advisor…, that is actually quite polite.  I was a company salesman: I sold company insurance, company investments, and any annuity that paid a high commission.  There were sales goals to hit and middle manager vacations to be earned.  At first the sales training was so good that you would just “drink the Kool Aid.”  After working 65-hour weeks for a year and a half I had built a business that consistently met or exceeded the company goals.  However, the “Kool Aid” had worn off, I was miserable and left the company.

In 2008 a great friend introduced me to fee-only financial planning and investment management.  I was hooked; it only made sense to work directly for the client.  I immediately began studying to become a CERTIFIED FINANCIAL PLANNER™ practitioner and learn all I could in the areas of investments, insurance, taxes, and estate planning.

With nearly 10 years in the financial planning industry I am becoming more and more aware that exacting knowledge is only one part of being a great financial planner.  Perhaps even bigger than the knowledge is the relationship.  It is a tough world out there and at times people just need to know that someone is on their side.  A consistent message with an open ear to thoughts and unique circumstances is priceless.

Away from the office

Snowboarding, attempting to surf, and traveling South America are all topics that pique my interest.  Although, a recent trip to the Alamo proves finance is always on my mind as I immediately quizzed my friend about the price of a newspaper in 1835.  This turned into some eye rolling from her and a lecture from me to her about inflation and purchasing power.  She is a good sport so it was a bit of fun.


Palermo Wealth Management is fee-only registered investment advisory firm.

We offer personalized financial planning and ongoing asset management.   There are no account minimums as we believe that everyone has the right to competent, affordable, and professional advice regardless of their net worth or investable assets.


Why we work the way we do?

Financial Freedom:  Our mission is to help create and enhance your complete financial freedom.

Many of the most successful people in the world have coaches.  Athletes, CEOs and everyone in between needs help to fully achieve their goals.  If you are serious about getting to your financial freedom then you will most likely need some coaching.  This coach can’t have you buy high cost products, and you can’t expect someone else to pay your coach.  They will be paying him/her for one reason only; to sell products that make the firm money.

Anyone working for someone other than you has a misalignment of loyalty, a conflict of interest, and may be a hazard to you obtaining and keeping your financial freedom.

We want more than anything for you to make good financial decisions on the road to becoming financially free.  For that to happen we work in a fee-only environment and align our interest and loyalty to you.