Ernest  George

Ernest George

| CFP®, CLU®

ET George Investment Management, LLC


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Fee-Only Financial Planner serving the Starkville, MS area.


  • Investment Management
  • Retirement Planning
  • Estate Planning
  • Fee-Only Financial Planning
  • Financial Review
  • Hourly Fee Consultations
  • Tax Planning


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102 S Jackson Street
PO Box 963
Starkville, MS 39760

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Ernest George is a Starkville, MS Fee-Only Financial Planner serving Starkville and all surrounding areas. ET George Investment Management, LLC specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Ernest George is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

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Ernie George entered the financial services business in 1974 in Starkville after graduating from Mississippi State University. He has served as a board member of the Society of Financial Services Practitioners (formerly the American Society of CLU® and CHFC®), Financial Planning Association (formerly the International Association for Financial Planning), Northeast MS Planned Giving Council, and the MS Estate Planning Council.

Ernie George has written numerous articles in industry publications while serving on the editorial board of Financial Services Advisor magazine. He was selected by Goldine Research as one of the leading Wealth Managers of the Southeast United States (published in Forbes Magazine). Ernie is also listed in Who's Who in Finance and Industry and Who's Who in America.

Ernie is involved in local community activities, having served on the boards of Rotary, Starkville Academy, Public Library, the Boy Scouts, and the Chamber of Commerce. At First Presbyterian Church, he served as a Deacon, Elder, and Sunday School teacher.


Our Purpose & Commitment to Our Clients

In a world moving toward more impersonal services, we have made a deliberate decision to keep our business at a size in which we can provide exceptional client service.  Our relationships with some clients have lasted 30-40 plus years.  We believe that asset allocation and diversification are more likely to provide good returns at reduced risk over time.  We rely on solid research and old-fashioned common sense to help you identify worthwhile investments.

We think after listening, the key to understanding your needs is to ask questions.  We believe that getting personal is the best way to develop an investment strategy that is right for you.  We are committed to helping you achieve your financial goals.  

We serve our clients with a consultative, team-based approach that examines all aspects of their financial lives.  We put our clients' interests above our own or those of our firm.

Our commitment to You:

  • Protection of Privacy
  • A Disciplined Investment Process
  • Objective Recommendations
  • Regular and Effective Communication