Gary  Cook

Gary Cook

| CFP®

Gary Cook Financial Planning

(805) 705-5023

Contact Me

Fee-Only Financial Planner serving the Santa Barbara, CA area.


  • Fee-Only Financial Planning
  • Financial Review
  • Hourly Fee Consultations
  • Retirement Planning
  • Investment Management
  • Tax Planning
  • Estate Planning
  • Insurance Services
  • College Education Planning
  • 401(k) and IRAs
  • Business Planning
  • Employee Benefits


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709 Cathedral Pointe Ln
Santa Barbara, CA 93111

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Gary Cook is a Santa Barbara, CA Fee-Only Financial Planner serving Santa Barbara and all surrounding areas. Gary Cook Financial Planning specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Gary Cook is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

Certified Financial Planner® (CFP®) • Registered Investment Advisor (RIA) • Independent Fee-Only Financial Planner

Gary is a Certified Financial Planner®, or CFP®. This rigorous credential is an assurance that you will receive sound advice provided by a professional with the education, experience and ethics to help you meet your goals. 

Additionally, Gary is a Registered Investment Advisor (RIA), which means he has passed the Series 65 exam and is registered with California’s Department of Business Oversight to provide advice about securities such as stocks, bonds, mutual funds, and exchange traded funds.

Gary completed the Professional Financial Planning Certification Program through UCSB, a comprehensive graduate-level education in all aspects of a healthy financial life. A graduate of Arizona State University with a B.S. in Mechanical Engineering, Gary has over 30 years of experience in technical, financial and management planning acquired through his tenure at ATK Space Systems, General Electric and the Boeing Company. Many years of Project Management experience honed the same skills needed for adept Financial Planning: thorough research, in-depth analysis, effective synthesis, creative problem solving and exceptional client communication. In addition, he owned a successful franchise operation with three locations on the Central Coast.

Gary has been mentored by Phil McKenna, CFP®, who has been serving clients through his own Financial Planning practice in Santa Barbara for more than 30 years.

He holds membership in NAPFA, the leading professional organization of Fee-Only Financial Advisors – highly trained professionals who are committed to working in the best interest of those they serve. Also, Gary is a member of the Garrett Planning Network, an association of hourly-based, Fee-Only Financial Planners who share a mission to make competent, objective advice accessible to all people.

Gary has been active in the Santa Barbara community by volunteering his time to support Habitat for Humanity and the Santa Barbara Bicycle Coalition. His passion for travel has led him to explore 40 countries. He loves spending time with Holly, his wife of 38 years, and his two adult children, who have grown to appreciate his sound financial advice.

The Fiduciary Standard is something that Gary is wholeheartedly committed to upholding, which means he has promised to work solely in your best interest at all times. While legally and ethically required to do so as a CFP® and an RIA, Gary is primarily motivated by his personal values – it’s simply the right thing to do.


Financial Planning Services and Fees

Your current financial situation and future needs are as unique as you are. Together we will clarify what services and support you require, which means I provide just as much or as little financial planning and advice as will help you achieve your goals.

You can choose to hire me to conduct a Comprehensive Financial Plan or you can choose one or more specific areas of focus:

Focused Financial Services   

  • Investments - Initial Review and Balance   
  • Investments – Annual Follow-up Review and Rebalance   
  • Overhaul, Restructure, Consolidate Accounts   
  • Cash Flow Analysis   
  • Debt Reduction Plan  
  • Social Security Optimization Analysis   
  • Annuity Contract Review  
  • Pension Elections Planning   
  • House Sale, Refinance   
  • Estate Planning, Conceptual  
  • Insurance Review and Recommendations

An engagement typically take 4-10 hours.  My fee will reflect the actual time involved in meeting with you in person or over the phone, researching and analyzing your current situation, and providing specific recommendations. I will provide an estimate of fees at the end of the Get Acquainted Meeting, when we have fully identified your needs.

Because I provide my services on an hourly Fee-Only basis, this means you will never pay a commission or hidden fees. Nor will you ever pay for more financial planning and advice than you need. You will never need to meet an account minimum to work with me, I will never require that you turn over your assets for management, nor will you pay unneeded, ongoing fees.