Julie  Bray

Julie Bray

| CFP®

GW Financial, Inc.

(714) 850-0534

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Fee-Only Financial Planner serving the Orange County and Coachella Valley areas.


  • Fee-Only Financial Planning
  • Financial Review
  • Retirement Planning
  • Investment Management
  • Tax Planning


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151 Kalmus Drive, Suite C-150
Costa Mesa, CA 92626

77-564 Country Club Drive #150
Palm Desert, CA 92211

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Julie Bray is an Orange County, CA Fee-Only Financial Planner with offices in Costa Mesa and Palm Desert, and serving clients across the country. GW Financial, Inc. specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Julie Bray is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

Julie is the President and a Client Wealth Manager at GW Financial, Inc.  She joined the Glenn Woody Financial Consultants, Inc. (GWFC) in December of 2010 while she completed the coursework required to sit for the Certified Financial Planner™ designation. She and Glenn began succession planning after she passed the exam in early 2012. Julie acquired GWFC in June 2014. She continues to service the firm’s clients, operate the day to day management of the firm and lead the Investment Advisory Panel.

She previously worked at Pacific Investment Management Company (PIMCO) with an expertise in the municipal bond arena working with ultra-high net worth families and clients on a global basis. She also worked at Brown Brothers Harriman, in New York, as a Municipal Bond Trader. She served as a Portfolio Manager and Assistant Vice President.

Julie earned her Bachelor of Science with a major in economics at Southern Methodist University in Dallas, Texas. She completed her Certificate in Financial Planning through University of California, Irvine.

Julie is active in the local chapter of the Financial Planning Association. She is the 2013-2015 Program Committee Chair. Her committee facilitates bringing in quality speakers to educate planners and affiliates on important and relevant planning issues.  Julie also lends her expertise and presents at the "It's Your Money" educational workshop, a national award-winning series started by Peter Kote in 1993.

She also provides financial coaching services for the WomenSageCares Program called Women in Life Transitions. She helps develop individual budgets and money management strategies for women that are experiencing major life transitions. Through debt elimination and financial stabilization, she helps the women in this program learn the tools needed to move forward from their present situation.

Julie and her husband Paul live in Laguna Hills with their son and two dogs. They enjoy running, swimming and cycling, sometimes all together in triathlons. 


GW Financial, Inc. is a wealth management company that primarily addresses the broad financial needs of individual clients through integrated advice and asset management. We provide financial planning, discretionary investment management, and tax strategies. We consult with our clients, as well as work with their attorneys and tax advisors. 

We are a C-corp and registered with the SEC. We were founded in April 1982 by Glenn Woody, CFP® and acquired by Julie Bray, CFP® in 2014.


GW Financial, Inc.  is an independent, fee-only wealth management and financial planning firm specializing in advising and engaging individuals, families, and organizations. We specialize in coaching clients toward financial peace, focus on financial education, delivering well researched wealth management strategies.

GW Financial, Inc. does not sell financial products or accept commissions or compensation from any other source, so our clients will always receive independent, unbiased advice.


​Our clients are unique; because of that our fee-only approach allows us to give our clients complete objectivity in our recommendations and services. Our process is fully transparent and has no hidden fees. Our only incentive is to act in the best interest of our clients.