Kevin M. Reardon

Kevin M. Reardon

| CFP®

Shakespeare Wealth Management Inc.

(262) 814-1600

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Fee-Only Financial Advisor Serving Milwaukee, WI and the Entire Lake Country Area


  • Fee-Only Financial Services
  • Comprehensive Financial Planning
  • Free Initial Consultation
  • Investment Management
  • Retirement Planning
  • Education Planning
  • Estate Planning
  • Insurance Analysis
  • Planning for Business Owners
  • Cash Flow and Budgeting
  • High Net-Worth Clients
  • Divorce Financial Planning


Our Other NAPFA Members

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Ste 101

150 N. Sunnyslope Rd
Brookfield, WI 53005

Oconomowoc, WI 53066

N22W27847 Edgewater Drive
Delafield, WI 53018

Waukesha, Wi 53186

Milwaukee, WI 53202

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Kevin Reardon is a Pewaukee, WI Fee-Only Financial Planner serving clients throughout the country. Shakespeare Wealth Management Inc.® specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Kevin Reardon is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

Kevin has been helping clients achieve their financial goals for over 25 years, and if there’s one thing he’s learned, it’s that the only way to provide the highest level of advice is to get to know his clients on a one-on-one basis. It’s his favorite part of the financial planning process. It’s also the driving force behind—and the reason he started—Shakespeare Wealth Management. To Kevin, placing an emphasis on developing close relationships is what allows him and his team to better help clients through key transition points in life, such as retirement, selling a business, or losing a loved one. Although he finds planning for—and successfully guiding—his clients through these moments rewarding, Kevin finds the most reward in ensuring their legacy continues to bear fruit long after they're gone.

Kevin graduated from Marquette University College of Business with specialties in Finance & Economics. He has always had a passion for people and helping them make the best life for themselves. Kevin uses his financial expertise to serve his community as a member on the board of the Children’s Hospital of Wisconsin Foundation Plan Giving Council. He is also an active member in his church, Jesuit Nation, and Life Connections, among other non-profits.

In order to provide the best recommendations, Kevin is committed to continuing education and understanding the technical aspects of financial planning, tax laws, estate laws, insurance products, college funding strategies, and others. Kevin stays on top of financial trends with his heavy involvement in FPA, NAPFA, and WICPA.

Finance Specialties

Tax Planning, Ongoing Investment Management, Retirement Planning & Distribution Rules, Fee-Only Financial Services, Planning Issues for Business Owners, Social Security Planning, Medicare and Health Insurance Planning, Inheritance and Sudden Wealth, Estate Planning, Required Minimum Distribution Planning, Comprehensive Financial Planning, Women’s Finances
Kevin's comments have been featured in many publications, including The Wall Street Journal, Money Magazine, US. News & World Report, and Kiplinger's Finance.  Kevin has been recognized as a Milwaukee Magazine 5-Star Wealth Manager from 2013-2015. He is the recipient of the 2017 Vistage Inspirational Leader of the Year Award.



Mark Ziety, CFP® joined Shakespeare in 2009 and brought with him a diverse background and unique expertise to advise on family finances. 

As an advisor who strives to uncover his clients’ true financial potential, Mark enjoys finding the right path (often a path they never would have taken on their own) and guiding them to success. One of his favorite parts of being a financial planner is helping his clients through important “life moments,” like buying a house or having a baby, and planning accordingly to ensure a comfortable standard of living. To Mark, financial planning is more than just deciding where to save and invest his clients’ money; it’s making a lasting difference in their—and their families’—lives.

Mark has gained valuable experience writing financial plans for high net-worth families over the years. This experience stemmed from work at prior firms as well as operating his own investment and insurance practice in Madison before moving back to Oconomowoc after his first child was born. Mark is active in the Financial Planners Association (FPA) and The National Association of Personal Financial Advisors (NAPFA). Mark has achieved the NAPFA requirement of over 30 hours of continuing education each year to stay current with the ever changing tax laws and financial markets. This allows Mark to stay up-to-date on current trends in the investment industry. His comments have been featured in The Wall Street Journal, Yahoo! News, U.S. News and World Report, and Research Magazine. In addition to FPA and NAPFA, Mark volunteers his financial expertise to military veterans who have returned from service.

Mark and his wife Becca live near Oconomowoc with their daughter Emma and son Carson.  During the winter, they downhill ski and skate on the neighborhood pond.  During the summer, they spend much of their free time on the local lakes water skiing and fishing.


Andrea Bulen, CFP®  views herself and her colleagues at Shakespeare as more than just “financial planners;” they’re advisors tasked with guiding clients to security, fulfillment, and happiness. Because she understands the gravity of her role, Andrea prefers to get to know each client and their story before identifying and prioritizing their financial goals. This intimate process allows her to plan for her clients’ every life adventure, as well as for their future legacy. One of the most rewarding aspects of financial planning for Andrea (in addition to achieving financial success for her clients, naturally) is educating them so they completely understand the financial planning process. She lives for the “Aha!” moments.

After receiving her Master’s degree from the University of Minnesota, Andrea went on to become a project manager in a public policy research firm. The firm studied socio/economic trends in the metropolitan areas. This allowed Andrea to find an interest studying social and financial trends at the macro level. She then transitioned her career into financial planning. After several years of helping clients reach investment and financial goals, Andrea earned her CFP® designation in 2009.

Andrea grew up in Pewaukee not far from the Shakespeare office and currently lives in Merton with her husband and 3 children.  She spends most of her free time with her children, teaching Sunday school, running, biking and participating in triathlon events. Andrea also chairs the membership committee for the Financial Planning Association (FPA).


Colleen Schoenike serves as office manager, bookkeeper, and marketing administrator, helping maintain Shakespeare's website and social media content within the office.
Colleen graduated from UW-Madison with a degree in Exercise Physiology.  You can often find her at local community and sporting events around Pewaukee and generally chasing after her kids, dog and FOUR cats. 

Brittany Wiedmeyer serves as Shakespeare’s client liaison, working in unison with the financial advisors and the clients to coordinate the behind the scenes responsibilities necessary to ensure clients have a great experience. This includes coordinating with our custodian, handling paperwork, transferring assets and more. In addition, she helps organize and maintain client information in our CRM database, ensuring necessary tasks are scheduled and completed.

When she's not spending time at work or studying; she likes to fill her spare time researching new recipes, listening to audiobooks and playing with her coonhound pup. She's also an avid bowler, competing on two leagues and participating in state tournaments annually.