Mark Atherton| CFP®
ClearLogic Financial, Inc
- Financial Planning
- Investment management
- Tax Planning
- Evidence-Based Investing
- Estate Planning
- Retirement Planning
Our Other NAPFA Members
Reston, VA 20190-1236
Fee-Only & Fiduciary
The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.
We help federal professionals, recent retirees, and business owners manage their risks, investment costs, and taxes. Our financial planning and evidence-based investment management services are fiduciary, fee-only, and collaborative. We are located in Reston, VA and serve clients throughout the Washington D.C area and across the country.
Mark Atherton is a CFP® practitioner and has held the Certified Insurance Counselor (CIC) and Life Underwriter Training Council (LUTC) designations. He began his career in Financial Services with Allstate Insurance Company in 1984 and has been involved in financial planning since 1989. Washingtonian Magazine has named Mark as one of the top financial advisers in the region in November 2010, 2012 and 2014. He has also been named multiple times as a “Expert Financial Advisor” by Northern Virginia Magazine and has received a “Premier Wealth Advisor” award by Washington Business Journal in 2013 and 2014.
- B.S. degree in Finance, Virginia Tech, Blacksburg, VA.
- Graduate Certificate in Financial Planning, Georgetown University
- Alpha Tau Omega Thomas Arkle Clark National Leadership Award
- 2- year Cooperative Education (Work/Study) completed with Internal Revenue Service as a Field Auditor
- President, ClearLogic Financial, Inc. - Comprehensive Financial Planning Services
- Director, Financial Systems Consulting
- Director, Risk Management, Insurance and Benefits Consulting with Sedgwick Insurance
- Regional Sales Manager with Allstate Insurance Company
- Field Auditor - Internal Revenue Service
Community and Industry Activities:
- Past President and current Boardmember- Special Love Foundation for Children with Cancer
- Vice President - Board of Directors, Wolftrap Meadows Homeowners Association
- Former Chairman - Special Olympics –Area 23, Northern Virginia
- National Association of Personal Financial Advisors (NAPFA)
- Mark grew up in Roanoke, VA and currently lives with his wife and three teenage children in Vienna, Virginia. He enjoys cycling, golf, and family travel. He has also coached youth basketball, volleyball, and baseball. He participates in various charitable and community activities.
Quoted in: The Wall Street Journal, MONEY Magazine, Dow Jones Newswires, Northern Virginia Magazine and NAPFA Advisor.
10 Reasons You’ll Love Working With Us
We provide advice with your best interests in mind - not ours, not a company’s, and not any vendors’ or partners’.
We do not sell any products or earn any commissions. With this approach, you know we are serving you and no one else. The only revenue we receive is from our clients.
We take our time when explaining things. Many of our recommendations, whether investment-related, tax-related, or insurance-related involve detailed analysis. Some people feel details cloud decision-making, but we feel details provide clarity to what should be done, as long as they are structured and explained well.
All of our financial planners have, or are working towards, their CFP® certification. The CFP® designation is considered the “gold standard” in the financial planning profession. It requires complete knowledge of investments, insurance, tax planning, estate planning, retirement benefits, and how all those topics intersect in a well-constructed financial plan. We ensure you have a cohesive plan that covers all of these topics, knowing that taxes impact investment choices, and estate planning wishes may impact insurance, taxes, and investments. It takes time and a careful approach to build and implement a comprehensive plan, but we won’t do it any other way.
Our financial planning process is a mutual effort. We spend a tremendous amount of time upfront building the plan with you, not for you. This requires some work and meeting time for our clients as well, but the effort pays off when you truly understand the drivers of your financial success.
We are not a billion dollar enterprise. Our business goals are not to grow at all costs. We have been in business for more than 20 years, focusing on helping people in a comprehensive and collaborative way. We spend quite a bit of time with our clients. We enjoy a personal relationship with our clients, and provide personal service that goes well beyond investment management.
We, and our clients, are down-to-earth, modest people. We are honest, dependable, and believe in the mantra of under-promising and over-delivering. We don’t try to be anyone other than ourselves and don’t try to convince you we can control more than we can control. We are careful and cautious in everything we do – from building your financial plan to investing your assets. We do not feel one should take risks above and beyond what they need to achieve their individual objectives.
8 Scientific (Evidence-based) Investing
Our investment philosophy is grounded in decades of academic research, supported by real data. Much of the research has been authored by Nobel Prize winners.
What looks like a great idea on the surface might be the wrong recommendation once you dive into the details. We do careful, multi-year tax planning to ensure the client’s finances are as tax-efficient as possible. We also focus on what many assume are the “little things” in investing, such as tax realization and transaction costs. Our belief is that the more detailed we are, the more clarity you will have.
Whether it is investments, tax planning, insurance, or estate administration, we ensure things get done the right way. For investments, that means not succumbing to the daily barrage of information and news, but instead sticking with our investment plan. We develop an Investment Policy Statement for every client which acts as our guiding light during cloudy environments. We meet with our clients at least annually to ensure their financial plan continues on the course we have set together.