Rick  Mayes

Rick Mayes


Mayes Financial Planning

Fee Only Financial Planner Located in Carlsbad, CA and Serving Clients Nationwide


  • Fee-Only Financial Services
  • Comprehensive Financial Planning
  • Free Initial Consultation
  • Investment Management
  • Retirement Planning
  • Education Planning
  • Elder Care Issues
  • Estate Planning
  • Insurance Analysis
  • Charitable Giving and Trusts
  • Planning for Business Owners
  • Cash Flow and Budgeting

Visit Us

2777 Jefferson St.
Suite 200B
Carlsbad, CA 92008

Rick Mayes is a NAPFA-Registered Financial Advisor.
NAPFA is the country's leading association of Fee Only Financial Planners.
What is "Fee Only Financial Planning," and why is it important?

Rick Mayes is the Principal Advisor and owner of Mayes Financial Planning, an independent Fee-Only financial planning firm in Carlsbad, CA.  Rick founded the firm in 2004 to provide individuals and families from all walks of life and income brackets with professional advice on a wide range of financial matters, without a sales pitch for a financial product.  His priority is to develop a financial road map to his clients’ financial goals, and simplify complex issues into straight-forward, understandable decisions.  Mayes Financial Planning is a Registered Investment Advisor in California.

Rick is a CERTIFIED FINANCIAL PLANNERpractitioner.  His experience and education have provided him a strong background for personal financial planning.  He has an MBA degree from USC and completed the CERTIFIED FINANCIAL PLANNER professional education program at the College for Financial Planning.  This education built on his prior MSEE degree from Stanford and BS Physics and Math degrees from New Mexico Tech.  He has published an article on planning for small business owners in Research Magazine, completed a Money Makeover for the San Diego Union-Tribune, and been quoted in Kiplinger’s Personal Finance, Consumer Reports Money Advisor, and the North County Times.   
He is a member of organizations that support the highest standards in financial planning:

  • NAPFA (National Association of Personal Financial Advisors) is an organization of Fee-Only financial planners who are committed to maintaining the highest ethical standards and continuing education requirements in the industry.
  • The Garrett Planning Network is a nationwide network of professional, fee-only financial advisors. Members are dedicated to providing competent, objective financial advice to people from all walks of life, on an hourly as-needed basis. There are no account minimums or long-term contracts required.

Prior to founding Mayes Financial Planning, Rick was a senior executive with Hewlett-Packard and other high-technology companies for over 25 years.  He is also a veteran of the US Navy, serving four years as an officer on a destroyer and in defense procurement.  As a husband and father of three, he’s been budgeting, saving, and investing for three decades.  He knows the challenges of funding college education, saving for retirement, managing investments, reviewing insurance, and developing estate plans.  His goal is to make achieving your goals a reality for you.