Russell  Wild
Russell Wild

Global Portfolios

Fee Only Financial Planner Located in Allentown, PA and Serving Clients Nationwide


  • Fee-Only Financial Services
  • Comprehensive Financial Planning
  • Free Initial Consultation
  • Investment Management
  • Retirement Planning
  • Education Planning
  • Elder Care Issues
  • Estate Planning
  • Insurance Analysis
  • Charitable Giving and Trusts
  • Planning for Business Owners
  • Cash Flow and Budgeting

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1493 Cedarwood Road
Allentown, PA 18104

Russell Wild is a NAPFA-Registered Financial Advisor.
NAPFA is the country's leading association of Fee Only Financial Planners.
What is "Fee Only Financial Planning," and why is it important?

In 1980, I graduated business school and went to work as a credit analyst for a large international bank. A smug kid in a pin-striped suit, I was certain that my analytical skills and my Texas Instruments calculator would earn me such a fortune in the stock market that I'd be able to retire rich in a year, maybe two. Well, I've since learned that the markets can be a wonderful source of income, but great wealth doesn't generally come that fast and easy.

Here are some other things that I've learned in almost three decades as a successful investor:

  • It is very, very hard to pick winning stocks, or to time the market. Most people who try (as I did in 1980) eventually crash and burn. This includes professionals as well as amateurs. Study after study show that buying the market (indexing) is the best investment strategy.
  • Costs matter, and matter enormously. If you invest in, say, a mutual fund that charges you 1.5 percent a year, or if you pay a money manager that much, you are very unlikely to wind up ahead. If you pay a commission (load) of, say, 5 percent to get into a mutual fund, you are tossing money to the wind.
  • Diversification is all-important. By investing in a broad array of "asset classes" that include growth stocks, value stocks, large and small company stocks, Asian stocks, European stocks, bonds, and commodities, you have your best shot at a fair return with minimal risk.
  • Every investor is different, and successful investing means tailoring a portfolio to the individual's needs. A 30-year-old with an income of $70,000 a year should not invest anything like a 70-year-old with an income of $30,000 a year.
I work closely with each client to develop the best individualized investment strategy. I use primarily exchange-traded funds (ETFs) to build a portfolio. What are ETFs? They are baskets of securities that offer investors instant diversification for a very small price. They track an index, sector, or country and trade like a stock. Plain and simple, they are a godsend to the individual, small investor.