Sophia  Bera
Sophia Bera

Gen Y Planning LLC

Fee-Only Financial Planner serving the New York, NY area.


  • Fee-Only Financial Planning
  • Financial Review
  • Hourly Fee Consultations
  • Retirement Planning
  • Investment Management
  • Tax Planning
  • Estate Planning
  • Insurance Services
  • College Education Planning
  • 401(k) and IRAs
  • Business Planning
  • Employee Benefits

Visit Us

1732 1st Ave
New York, NY

Sophia Bera is a NAPFA-Registered Financial Advisor.
NAPFA is the country's leading association of Fee Only Financial Planners.
What is "Fee Only Financial Planning," and why is it important?

The Formal Version

Sophia Bera, CFP® is a financial planner for Millennials.  She’s passionate about providing comprehensive financial planning to people in their 20s and 30s across the country in a fun and accessible way. She is a contributor for AOL’s Daily Finance website and has been quoted on various websites and publications including Forbes, Business Insider, Yahoo, Money Magazine, InvestmentNews, and The Huffington Post.

She was named one of the “Top Financial Advisors for Millennials” by the website: Sophia is a sought after speaker and presenter and is an active member of the Financial Planning Association.  In her free time, she enjoys performing as an actor/singer and traveling the world.  Follow her on Twitter @sophiabera or sign up for the Gen Y Planning Newsletter to stay up to date on financial articles geared towards Millennials.

The Informal Version

I didn’t set out to be a financial planner.  I was actually a double major in Theatre Performance and Women’s Studies in college, but I became obsessed with buying a house once I graduated.  In between studying my lines for Steel Magnolias, I sat in Barnes and Noble and read every book I could on money, personal finance, real estate, and building wealth.  After graduating from college I bought a house at the age of 21.  At that point, my friends started coming to me with all their financial questions, and I realized that I loved helping people with their money and there was no one for them to go to with their money questions, so I set out to become a CFP®.

In between waiting tables and doing 52 performances of The Rivals, I started taking my CFP® classes every Monday night.  In my second CFP® course I met my future boss and got my foot in the door at a financial planning company.  After working at a few different local financial planning firms, I decided to take an opportunity working with a start-up so that I could work with clients all over the country and really learn about what’s important to my generation.

Most financial planners have asset minimum requirements (like $1,000,000!!!) that their clients must meet in order to work with them.  I was determined to shake up the financial planning industry and not have any asset minimum requirements so I started Gen Y Planning.  I wanted to work with clients from Gen Y and help them START building their net worth TODAY so that they can have $1,000,000 SOMEDAY!