Bruce Primeau


Summit Wealth Advocates, LLC

President, Wealth Advocate

Bruce Primeau


Summit Wealth Advocates, LLC

President, Wealth Advocate

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Bruce Primeau, CPA, CFP®, PFS

Fee-Only financial planner located in Prior Lake, MN, serving clients locally and across the country

Bruce Primeau is a Prior Lake, MN fee-only financial planner.  Summit Wealth Advocates, LLC provides comprehensive financial planning and investment management to help individual and families in the Twin CIties Metro area, as well as outstate Minnesota and other regions of the U.S. organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Bruce Primeau is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Bruce Primeau is a fee-only financial advisor at Summit Wealth Advocates, LLC, serving as President


  • Bruce founded Summit Wealth Advocates in 2010 and is the President and Senior Partner.
  • In addition to working directly with clients as their Wealth Advocate, Bruce also serves as a member of the SWA Executive Committee (which is responsible for strategic input regarding all of our services) and is a member of the SWA Investment Committee.
  • Bruce has over 20 years of experience in the financial services industry and is a CERTIFIED FINANCIAL PLANNER(TM) Professional.
  • In addition, Bruce holds active CPA and PFS designations from the American Institute of Certified Public Accountants.
  • Bruce graduated Summa Cum Laude and received his Bachelor of Arts degree in Accounting from the University of St. Thomas.


  • Prior Lake Chamber of Commerce
  • National Association of Personal Financial Advisors (NAPFA)
  • Financial Planning Association of Minnesota (FPAMN)
  • American Institute of Certified Public Accountants (AICPA)


  • Five Star Wealth Manager annually since 2017


  • “Can High Net Worth Clients Still Use Life Insurance as a Tax and Financial Tool?”, Financial Advisor Magazine, November 20, 2018
  • “Tips for Retirement Planning at Any Age,” MNCPA Perspectives, March 21, 2018
  • “Don’t Save For a Life That May Never Arrive,” Financial Advisor IQ, September 29, 2017


  • Bruce and wife Betsy are adjusting to life as empty nesters with their two daughters launching their own careers.
  • Pets – two yellow labs 
  • Hobbies:  Golf, skiing, baseball, football and hockey
  • Personal interests:  Travel, music, collecting baseball cards

Bruce Primeau is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Summit Wealth Advocates began with a relatively simple idea – provide holistic financial services for a fair price that is transparent, and goes beyond just investment management. We want to blend all aspects of the client’s financial situation so that they work together and are done in the clients’ best interests.

When Bruce and Jon started SWA, they realized that one common theme continued to surface: Do what is right for the client. Our vision was to create a unique, proactive approach to wealth management and assist clients in achieving their goals and objectives.  This became our core value statement and continues to drive our business today.

Wealth Management is often confused with the management of one's portfolio. Many advisors claim to offer Wealth Management services but are merely offering investment management. If you are not receiving personal attention and customized solutions for all of your financial needs, you are NOT receiving the Wealth Management Strategy you deserve (and are likely paying for).

Contact us today to:

  • SAVE TIME AND MONEY: SWA's Peak Wealth Management Process can help you save time and money, as well as help you achieve financial success.
  • SAVE TAXES: We can likely save you thousands of tax dollars, both now and in the future (tax asset class investing as well as other strategies).
  • REDUCE STRESS: We will discuss how we can help you help yourself.
  • GET IDEAS: Begin receiving our quarterly, idea-generating newsletter now. 

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Growing Families
  • Retirees and Near Retirees
  • Business Owners and Executives
  • C.H. Robinson Employees (Current & Former)
  • UHG / Optum Employees ( Current & Former)

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Bruce Primeau is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Bruce Primeau is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • CPA - Certified Public Accountant

    Bruce Primeau is a Certified Public Accountant (CPA)

    A Certified Public Accountant (CPA) is a professional accountant who has met the education and experience requirements set by their state's Board of Accountancy and has passed the Uniform CPA Exam. CPAs are licensed to provide a wide range of accounting services, including financial statement preparation, tax planning and preparation, auditing, consulting, and other financial advisory services.

  • CPA/PFS - Personal Financial Specialist
    Bruce Primeau is a Personal Financial Specialist (PFS)

    The Personal Financial Specialist (PFS) credential is granted solely to CPAs (Certified Public Accountants) with considerable personal financial planning education and experience. All areas of personal financial planning—including estate, retirement, investments, and insurance—have tax implications, and the PFS professional has the experience, ethics, and expertise to get the job done right.

  • Financial Planning Association
    Bruce Primeau is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

Contact Bruce Primeau

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Office Locations:

  • 5871 Crossandra St SE
    Prior Lake, MN 55372

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