Heidi Davis


Columbia Financial Planning

Financial Advisor

Heidi Davis


Columbia Financial Planning

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Heidi Davis, CFP®, MBA

(425) 943-0001

Fee only Advisor serving clients in the State of Washington

Heidi Davis is a Bellevue, WA fee-only financial planner. Columbia Financial Planning provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Heidi Davis is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Heidi Davis, CFP®, MBA, is a financial advisor at Columbia Financial Planning, based in Bellevue, Washington.

Davis has more than 20 years of experience in the financial services industry, including stints at large regional banks. As a former vice president in corporate lending, she consulted with clients to help them efficiently finance their operations. As a financial adviser at American Express Financial Advisers, she developed the skills and knowledge to start her own business.  After raising her two daughters, she launched her own business, Columbia Financial Planning, in 2006.

Davis has a different philosophy than most financial planners. She doesn’t believe in managing her clients’ investments and taking a percentage of their total portfolio as compensation. Furthermore, her philosophy is that all costs should be transparent.

Clients’ finances are often extremely complex, so she does a deep dive on financial plans that can take several months to create. She puts a large emphasis on asset allocation and encourages her clients to invest in low-cost index funds.

It makes her day when her clients start to understand their finances better. “I can see the relief on their faces when they walk out the door, and that is extremely fulfilling.” She also takes special pride in helping widows and divorcees pick up the pieces financially.

Heidi Davis is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

Relax and enjoy life.

When clients come to Heidi Davis, CFP, they are often stressed out, anxious, and looking for hope. “They’re busy working and caring for their families, and they don’t have time to research the complexities of 401ks, IRAs, stock options, and college savings plans,” Davis says.

“Meanwhile, they’re concerned they haven’t saved enough money for retirement.” That’s when Davis, who earned her MBA from Northeastern University, teams up with her clients to brainstorm creative ideas based on state-of-the-art financial information. Working together as a team, they agree on goals that are doable and realistic. Once the financial plan is in place, the tension leaves her clients’ faces.

“They can finally relax and enjoy their lives,” she says. “They can take flight and soar.”

Davis believes that all costs should be transparent. Whether she is recommending investments, guiding you on how to sell stock options, or helping you cost effectively withdraw money in retirement, all costs will be clear from the start. You walk away with a clear mind, prepared for the next step in your life.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Heidi Davis

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Office Locations:

  • Intersection of I-90 and I-405
    Bellevue, WA 98006

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