Joel Kelley


Woodstone Financial, LLC

Financial Advisor

Joel Kelley


Woodstone Financial, LLC

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Joel Kelley, CFP®

(828) 225-1730

Fee Only Financial Planner Located in Asheville, NC and Serving Clients Nationwide

Joel Kelley is a Asheville, NC fee-only financial planner. Woodstone Financial, LLC provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Joel Kelley is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Joel Kelley knows firsthand what it takes to be an effective financial planner: patience, discipline, confidence, the ability to listen, and an aptitude for teaching.

“When clients begin working with us, we usually start with investments because it’s important and often involves a change that needs immediate attention. We spend considerable time conveying our knowledge about and confidence in capital markets. Ultimately, that enables our clients to remain disciplined and stay the course when markets decline. Sooner rather than later, our relationship becomes more focused on the goals and values of our clients and less on investments. We want to understand what is important to them and where they want to be in the years and decades to come. To accomplish that, we work with their other trusted advisors such as their CPA, Estate Attorney and Insurance Professional to address advanced planning issues. Financial planning is multi-faceted and needs to address tax efficiency, asset transfer, risk management and charitable giving as well as investments. That’s why we developed our client-centered approach.”

In 2003, he established Woodstone Financial, LLC as a NC Registered Investment Advisory Firm. In 2006 Kelley was authorized by the Certified Financial Planner Board of Standards (CFP Board) to use the CFP® and CERTIFIED FINANCIAL PLANNER™ marks in accordance with CFP Board certification and renewal requirements. That same year he became a NAPFA Registered Financial Advisor. He holds both Bachelor’s and Master’s degrees from The University of Georgia. When not in the office, Joel enjoys mountain biking. He and his wife, Leann, live in south Asheville.

Joel Kelley is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

The common sense approach for intelligent investors.

You Are Your Most Important Asset

We truly believe that you are your most important asset. But we know that it can be easy to lose sight of this when confronted by the financial complications that life puts before us.

At Woodstone Financial, LLC, our goal is to help you achieve what is most important to you financially.  Investments and financial planning can be complicated.  Rather than allowing emotions to drive decision making, we advocate a rational, common sense approach.  Using our Client Centered Integration™ process, we get to know you in a way that enables us to design a plan for your future.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Joel Kelley

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Office Locations:

  • 30 Town Square Blvd
    Asheville, NC 28803

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