Lou Stanasolovich


Legend Financial Advisors, Inc

Financial Advisor

Lou Stanasolovich


Legend Financial Advisors, Inc

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Lou Stanasolovich, CFP®

Legend Financial Advisors is a Non-Commission, Fee-Only Investment Advisory Firm.

Lou Stanasolovich is a Pittsburgh, PA fee-only financial planner. Legend Financial Advisors provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Lou Stanasolovich is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Louis P. Stanasolovich, CFP®, is founder, CCO, CEO and President of Legend Financial Advisors, Inc.® (Legend) and EmergingWealth Investment Management, Inc.  Mr. Stanasolovich is also the Chief Investment Officer at both Legend and EmergingWealth.  Lou is the Editor of The Global Investment Pulse, a publication designed to guide investors on how to build better investment portfolios and improve their investment decision-making.  Lou is also the Editor of Global Economic & Investment Analytics, an events service for financial advisory professionals.  He has also served as the Editor of Risk-Controlled Investing, a subscription service that guides financial advisors on how to build investment portfolios with lower risk.


Lou is one of only four advisors nationwide to be selected 12 consecutive times by Worth magazine as one of “The Top 100 Wealth Advisors” in the country.  Lou has also been selected 13 times by Medical Economics magazine as one of “The 150 Best Financial Advisors for Doctors in America”, twice as one of “The 100 Great Financial Planners in America” by Mutual Funds magazine, five times by Dental Products Report as one of “The Best Financial Advisors for Dentists In America” and once by Barron’s as one of “The Top 100 Independent Financial Advisors”.  Lou was selected by Financial Planning magazine as part of their inaugural Influencer Awards for the Wealth Creator Award recognizing the advisor who has made the most significant contributions to best practices for portfolio management.  He has been named to Investment Advisor magazine’s “IA 25” list three times, ranking the 25 most influential people in and around the financial advisory profession as well as being named by Financial Planning magazine as one of the country’s “Movers & Shakers” recognizing the top individuals who have done the most to advance the financial advisory profession.  Lou has also been selected four times by Pittsburgh Magazine as one of the Pittsburgh area’s FIVE STAR Wealth Managers, a list that represents the most elite financial advisors in Pittsburgh.  He has also been named by Fortune Small Business magazine as one of “America’s Best Bosses”.  Through Lou’s leadership, Legend was named to the Inc. 5000 list twice as one of the fastest-growing, private companies in America.  Lou has also been selected by Smart Business Pittsburgh as a Pacesetter for three consecutive years, an award that recognizes outstanding and innovative business and community leaders who have made a significant impact on the region and its future.  In 2009, Lou was selected as a nominee for the Ernst & Young “Entrepreneur of the Year” award for the Upstate New York, Western Pennsylvania, and West Virginia region.  In 2015, Lou was selected by The Pittsburgh Business Times as a "Diamond Award" recipient, which recognizes the region's top CEO's and Presidents for their service philosophies, relationships to employees, and contributions to their communities. 

  Read Louis Stanasolovich's full bio here

Lou Stanasolovich is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

Legend Financial Advisors, Inc.® (Legend) is a Non-Commission, Fee-Only U.S. Securities and Exchange Commission registered investment advisory firm with its headquarters located in Pittsburgh, Pennsylvania.  Legend provides Wealth Advisory Services including Financial Planning and Investment Management strategies to affluent and wealthy individuals as well as business entities and non-profit organizations.

We recognize that along with financial success comes increased responsibilities and complexity.  At Legend, we provide a holistic approach to managing all aspects of our clients’ financial situations.  By doing so, we can examine the critical interdependencies among investments, income and estate taxes, providing income for retirement, daily expense management, as well as business counseling and philanthropic decision-making, if appropriate.  We recognize that our clients’ unique financial needs and goals change over time, so we offer a spectrum of services.  We can demonstrate the short-term as well as long-term benefits of smarter tax strategies and improved investment decisions.  We will also show our clients how to securely transfer money to loved ones, establish a trust or foundation, or simply help them to manage their finances on a daily basis.


  1. Legend is compensated exclusively by client fees, known as a Non-Commission, Fee-Only firm.  Legend is unlike fee-based advisors and brokerage firms who have numerous conflicts of interest due to the fact that they receive commissions.
  2. Members of Legend’s Financial Advisory Team have been selected by National Publications such as Worth, Medical Economics and Barron’s more than 50 times as “The Best Financial Advisors In America”.
  3. Legend and its advisors have chosen to be governed by the Fiduciary Standard of Law, unlike most advisory firms and all brokerage houses.  Fiduciaries are required to work in their clients’ best interests.
  4. Legend designs dynamic, creative and personalized financial planning and investment solutions for its clients.
  5. Legend emphasizes low-cost investments where possible that are allocated and traded in a tax-efficient manner.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Lou Stanasolovich

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Office Locations:

  • 5700 Corporate Drive
    Suite 350
    Pittsburgh, PA 15237

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