Robert Sullivan


Sullivan & Serwitz

Financial Advisor

Robert Sullivan


Sullivan & Serwitz

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Robert Sullivan, CFP®

(650) 949-2221

Fee-Only financial planner located in Los Altos, CA, serving clients locally and across the country

Robert Sullivan is a Los Altos, CA fee-only financial planner. Sullivan & Serwitz provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Robert Sullivan is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Robert Sullivan is a Fee Only Financial Planner in Los Altos, CA and a NAPFA-Registered Financial Advisor. Bob has served his advisory clients for 35 years, having earned his CFP designation in 1984 and Co-Founded Sullivan & Serwitz in 1989.

Today, Sullivan & Serwitz consists of a mature practice that provides highly personalized financial advice and investment management services to it's small, but long-tenured clientele.  We generally seek to serve clients with porfolios starting at $3,000,000, which can be accomodated with a mix of family trust and retirement plan accounts.

In 1978, Bob graduated from business school with a vision: to provide objective and comprehensive financial counseling services. His goal was to educate clients so they could make informed decisions and act in their own best interests. Unfortunately, the career opportunities provided by many “financial institutions” had a product-focused agenda so Bob rejected the culture in favor of joining a small independent firm.

In 1989, Bob joined with Marshall Serwitz to establish Sullivan & Serwitz as an independent financial advisory firm that has evolved into a Multi-Family Office. Their vision is to provide a diverse and complex range of investment and financial services that affluent families require to facilitate the accumulation, growth, preservation and transition of assets among generations.

Robert Sullivan is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning
Sullivan & Serwitz offers a multi-disciplinary approach to providing investment and financial counsel to its affluent clientele. Modeled after a traditional Family Office, we assist clients in the strategic integration of investment, estate, and retirement planning as well as asset protection techniques.

Serving a broad cross section of affluent families, our practice is small by design. Because our overriding responsibility is to those who have already entrusted their financial resources to our care, we willingly forgo growth opportunities that may detract from our ability to serve our existing clientele.  Careful client selection is an important element of our controlled growth objective of only six new clients each year.  We never expect to be among the biggest firms, but our intention to be among the best is not subject to compromise.  A complimentary introductory meeting is offered to all prospective clients meeting our minimum investment of $3,000,000.

As a fee-only firm, we do not derive any revenue from the sale of products. To best serve the diverse needs of our clients, we offer a variety of fee options. For a complete description of our various fee alternatives, please click here to view our disclosure document, ADV - Part II.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Robert Sullivan

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Office Locations:

  • 779 Altos Oaks Drive
    Los Altos, CA 94024

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