Ronald Van Surksum


Advanced Asset Management, LLC

Financial Advisor

Ronald Van Surksum


Advanced Asset Management, LLC

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Ronald Van Surksum, CFP®

Fee-Only Financial Advisor serving the Greater Grand Rapids, MI and clients across the country

Ronald Van Surksum is a Grandville, MI fee-only financial planner. Advanced Asset Management, LLC provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Ronald Van Surksum is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Ron Van Surksum's role at Advanced Asset Management, in addition to meeting with clients, is to analyze a clients personal situation and create financial plans and investment plans for them.

Essentially I create a “blue print” for my clients based on where they are today and then tell them what they need to do to reach their goals. I enjoy working with experienced investors as well as “start-up” investors who are just beginning to work their way toward financial independence. In addition to being the financial planning specialist I spend a large portion of my time monitoring client investments and making sure investment dollars are adequately diversified.

My mission is to help you Plan for your goals, Manage your resources and Maximize your financial potential. I work for you and offer comprehensive services to help you make better financial decisions. With Advanced Asset Management, YOU get to choose how you want to work with a financial advisor. Because Ronald J VanSurksum is a fee-only advisor, most conflicts of interest are removed from the advisory process. Learn more about how Advanced Asset Management works for you. Call me today to schedule a no-obligation meeting to explore how we can serve you: (616) 531.5220 Learn more About Us, Our Services, Our Staff, our investment Partners and Links, or Contact us and get your own AAM Newsletter subscription.

Ronald Van Surksum is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

Advanced Asset Management is an independent, financial planning and investent management firm in the Greater Grand Rapids area of Western Michigan. Ronald J. VanSurksum, CFP(R) is a fee-only advisor and  does not accept commissions or compensation of any kind based on the solutions recommended. I am an advisor, not a salesmen.  (One investment adviser representative of Advanced Asset Management does have an insurance license and may receive commissions.)

My Mission is to help you Plan for your goals, Manage your resources and Maximize your financial potential.

How am I different?

  • Independent – I work for you, not for Wall Street. I provide recommendations without pressure to promote specific products and AAM is  registered investment advisory firm.
  • Comprehensive – my philosophy is that financial success requires attention to not only investments but also identifying goals, budgeting, tax planning, debt management, insurance, estate planning and ongoing monitoring. I help you make better decisions in each of these areas.
  • Fee-Only – I do not accept commissions or referral fees for selling products. Instead, I provide objective advice for a reasonable fee paid directly by you.
  • Experienced – I have been helping clients achieve their financial goals since 1997. Ron VanSurksum, Managing Member, is a CERTIFIED FINANCIAL PLANNER ™ professional, a member of the Financial Planning Association and the National Association of Professional Financial Advisors (NAPFA).

Call me today to schedule a no-obligation meeting to explore how I can serve you: (616) 531.5220

Our Philosophy

It is AAM's belief that everyone should be entitled to receive financial planning and investment advice at a reasonable fee.

By providing a platform for you to choose how you want to work with a financial advisor, and strictly maintaining a FEE-ONLY approach, most conflicts of interest are removed from the advisory process.

Think of me as your financial coach.  I provide the vision and direction for your financial needs to achieve your goals.  We can colaborate with all of your professionals so that your advisors work together to further your financial and life goals.

To achieve our mission I believe the following:

  • It is my responsibility to earn your respect and to exceed your expectations.
  • Everyone, regardless of income or assets, should have access to professional financial advice
  • Successful financial planning provides “peace of mind” knowing you are on track to meet your goals.
  • Successful investing requires sound strategies, patience and discipline to stay the course.
  • Maintaining my reputation and is one of my highest priorities.
  • My business is based on trust.  I adhere to a strict code of honesty, integrity and ethical behavior.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Ronald Van Surksum

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Office Locations:

  • 4555 Wilson Avenue SW
    Suite 2
    Grandville, MI 49418
  • 38 West Fulton, 4th Floor
    The Factory
    Grand Rapids, MI 49503

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