Tony Dorn

CFP®, MBA, NFLPA Registered Financial Advisor

Moneta Group


Tony Dorn

CFP®, MBA, NFLPA Registered Financial Advisor

Moneta Group


As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Tony Dorn, CFP®, MBA, NFLPA Registered Financial Advisor

Fee-Only financial planner located in St. Louis, MO, serving clients locally and across the country

Tony Dorn is a St. Louis, MO fee-only financial planner. Moneta Group provides comprehensive personal financial planning and retirement plan consulting services to help individuals and businesses organize, grow and protect their assets through life’s transitions. Ultra high net worth clients will find not only comprehensive financial advocacy, but also white-glove, concierge services through Moneta's family office. As a fee-only, fiduciary, and independent financial advisor, Tony Dorn is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Since beginning his career Tony Dorn has worked to gain a wealth of knowledge in the areas of personal finance, estate planning, investment analysis, insurance design and tax analysis. With this knowledge, he has made an impact on clients and their family’s financial lives for more than 20 years.

Although he does qualified plan advising and institutional investing, Tony’s primary focus is acting as Family CFO for individual families. Whether they are building towards retirement, entering retirement, coordinating a large family estate or just trying to improve and achieve financial independence, the experience and knowledge Tony has acquired over the years provides him the ability and tools to navigate these issues efficiently and effectively.

Tony graduated from the University of Missouri – Columbia in 2000 with a B.S. in Consumer and Family Economics – Financial Planning degree.

Prior to joining Moneta in 2002, Tony worked as an investment advisor with Edward Jones, seeing the brokerage side of the industry. It was at this point that he realized a move to a firm with more ability to always act in the client’s best interest was where he wanted to be.

After making that decision and embarking on this career path, he earned his CERTIFIED FINANCIAL PLANNER™ designation in 2006 and his Masters of Business Administration from Maryville University. He is also registered as a National Football League Players Association Financial Advisor.

Tony has been and remains active in the community by working on boards and organizations ranging from Support Dogs, Inc to the Mizzou Tiger Club-St. Louis. He is currently a member of the Board of Directors for Junior Achievement – St. Louis. Outside of work and community involvement, Tony enjoys skiing, golfing and has an intense passion for Mizzou athletics. He resides in Chesterfield with his wife, daughter and four sons

Moneta is an independent registered investment advisor (RIA). We are fiduciaries and 100% objective. We operate and advise clients without bias. We are backed by the resources, security and longevity of a large firm, but still maintain the personalized attention our clients know and deserve. We have the freedom to leverage a large and diverse set of solutions for our clients. We are a client-first firm–always.

Moneta was ranked the nation’s second largest fee-only Registered Investment Adviser (RIA) by InvestmentNews in 2019 with more than $20 billion in assets under management (AUM). In the third quarter of 2019, Moneta opens its first expansion office in Cherry Creek, Colorado after 150 years of making St. Louis, Missouri our exclusive home.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • Certified Financial Planner (CFP)
    Tony Dorn is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

Contact Tony Dorn

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Office Locations:

  • 100 South Brentwood Blvd
    St. Louis, MO 63105

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