Reed C. Fraasa

Reed C. Fraasa

| CFP®, AIF®, RLP®

HIGHLAND Financial Advisors

(973) 557-2933

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Fee-Only Financial Planner serving the Wayne, NJ area.


  • Fee-Only Financial Planning
  • Financial Review
  • Hourly Fee Consultations
  • Retirement Planning
  • Investment Management
  • Tax Planning
  • Estate Planning
  • Insurance Services
  • College Education Planning
  • 401(k) and IRAs
  • Business Planning
  • Employee Benefits


Our Other NAPFA Members

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1680 Route 23
Suite 210
Wayne, NJ 07470

Fee-Only & Fiduciary

The National Association of Personal Financial Advisors (NAPFA) is the country's leading association of fee-only and fiduciary financial planners.

Reed Fraasa is a Wayne, NJ Fee-Only Financial Planner serving the greater New York City area. HIGHLAND Financial Advisors specializes in providing objective financial planning to help clients build, manage, grow, and protect their assets through life's transitions. Reed Fraasa is a NAPFA-Registered Financial Advisor and a CERTIFIED FINANCIAL PLANNER™ Professional.

Reed focuses on retirement transition planning, financial life planning, and investment management for clients. Reed also serves as CEO and CIO developing our unique people, processes, and services.

Reed Fraasa holds the CERTIFIED FINANCIAL PLANNER™ designation and the Accredited Investment Fiduciary® designation, and is a Registered Life Planner ® from the Kinder Institute of Life Planning. Reed has over 27 years of experience and is a recognized leader in the financial planning profession. He has served as President of the Financial Planning Association of NJ.  Reed has been quoted on CNBC, Wall Street Journal, New York Times, and is a frequent guest on PBS Nightly Business Report.

When Reed is not helping clients of the firm reach their goals, he lives his goals enjoying travel, surfing, snowboarding, skateboarding, and tennis with his family. He lives in Kinnelon with his wife Dana, their five children and their dog Bandit.


Financial Advisors Committed to Placing Your Needs First

We offer financial planning services to high net worth families and individuals all over the United States. Our independent financial planners and fiduciary investment advice comes with the obligation to place your needs ahead of our own. HIGHLAND Financial Advisors, LLC is located in Wayne, New Jersey.

Independent Financial Advisor

We created our independent, fee-only business model with the objective of placing your interests ahead of our own. This distinguishes our financial advisors from sales people. We do not make commissions and will never be compensated for the financial advice we give you. True financial planning is more than selling investments and providing investment advice. Our advisors are all CFP® practitioners and fiduciaries who will consider your entire financial life when creating your financial plan. What does it mean to put your clients interests first?

Our Planning Process

Our financial planning process begins with a free initial consultation in which we learn more about you. The time we spend in the beginning stages of your financial plan, exploring and clarifying your goals, is critical. Your vision of your future will provide a foundation for your financial plan and investment portfolio to be built upon. If you want to learn more about how to find a financial advisor that is best for you, click here to read our comprehensive guide.