Rodgers & Associates
Rodgers & Associates
I believe people face a significant challenge when transitioning from working to retirement. Hearing stories about clients who are living their dreams with confidence because they have an expert financial team on their side is very fulfilling. - Ashley Duff, CFP®, CRPC®
Fee-Only financial planner located in Lancaster, PA, serving clients locally and across the country
Ashley Duff is a Lancaster, PA fee-only financial planner. Rodgers & Associates provides retirement planning through comprehensive financial planning, investment management, and tax planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Ashley Duff is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Ashley Duff joined Rodgers & Associates in 2018 to become a financial adviser because it allowed her to use her problem-solving skills while helping people navigate all of the moving pieces and critical decision points during retirement. She never wants to see someone miss a major piece of the retirement puzzle that could prevent them from reaching their retirement goals.
Ashley loves the fact that Rodgers & Associates specializes in retirement planning. The team environment is collaborative, supportive, and provides the opportunity to share experiences and knowledge. She was surprised that so few advisers specialize in this critical area of financial planning. There are millions of people in this stage of life, yet there is a deficiency of advisers who have the skills to manage and implement all aspects of a retiree’s financial picture. As a child, she remembered older family members talking about the obstacles they faced in retirement. This inspired her decision to specialize in retirement planning so she could help people navigate the road to retirement and avoid facing the worries and stresses of uncertainty.
Ashley graduated from Temple University with a bachelor’s degree in Business Administration. She majored in Financial Planning and minored in Psychology.
Ashley is originally from Montgomery County, PA and moved to Lancaster when she joined the firm. When she’s not building retirement plans for clients, she enjoys exploring downtown Lancaster, taking photos, and visiting friends in Philadelphia. She has played lacrosse throughout her life and stays active by running and snowboarding.
Ashley Duff is a Member of the National Association of Personal Financial Advisors
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Your retirement is more than just life after your career. It’s your time to lead the lifestyle you want – for the rest of your life.
Retirement means becoming – and remaining – financially independent.
At Rodgers & Associates, we focus specifically on the needs and concerns of high-net-worth investors who are retired or expect to retire within five years.
We assist our clients in all aspects of investment, tax, risk management, retirement, and estate planning.
What You Can Expect From Us
You expect a retirement built just for you and your unique circumstances . . . and that’s what we deliver. Coordinating your investments, taxes, and estate plans is what makes us unique from sales reps and brokers. This added value, coupled with our ongoing monitoring of your financial life, we believe makes the difference between having peace of mind and succumbing to the financial stress that unpleasant surprises can bring.
That’s why before we develop your wealth strategy, our financial planners dedicate a great deal of time doing something we believe so many sales reps and brokers stopped doing a long time ago:
Listening to your goals . . . your dreams and your financial situation. And as we listen, we begin to understand what your vision is for your retirement. This understanding enables your Rodgers & Associates financial planner to build solutions that bring your vision to life. With a written plan in hand – and attention paid to any course corrections along the way – we implement and execute a strategy to move you toward your long-term financial goals.
How We Work
Ongoing Financial Advice
We provide our clients with ongoing advice and analysis. We establish a review schedule, usually once a quarter, and contact our clients to schedule their review for them. We consistently monitor the investments in our clients’ portfolios to make sure they continue to perform to our standards.
We believe that a well-defined process will provide improved investment performance for our clients. We evaluate an investment’s performance against its peer group on a regular basis. If appropriate, after considering taxes and other possible expenses, we change from under-performing investments to similar ones that meet our performance criteria.
Comprehensive Financial Planning
Having a relationship with a Rodgers & Associates financial planner means you won’t need to worry that your investment decisions may surprise you at tax time. In addition to investment advice and asset management, you can count on us to provide objective tax planning and review, and estate planning advice. We’ll also work with you to answer your questions regarding your insurance programs, debt management and refinancing options, charitable giving, planning for a child’s or grandchild’s education, or even whether to buy or lease your next vehicle.
At Rodgers & Associates, all client assets are held by an independent custodian to ensure your safety. We never take possession of your money and currently use TD Ameritrade and Fidelity (both members of FINRA and SIPC) as our primary custodians.
Financial Risk Management
Our recommendations are based on clients’ goals, and we build portfolios to meet those goals, minimizing risk where possible. Because we don’t accept commissions, we don’t have any incentive to offer higher-risk products. We use bonds and CDs to seek to reduce volatility for our clients.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
Ashley Duff is a NAPFA Associate
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Ashley Duff is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
Ashley Duff is a Member of The Financial Planning Association® (FPA®)
FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.
Ashley Duff is a Chartered Retirement Planning Counselor℠ (Learn More)
The Chartered Retirement Planning Counselor℠ or CRPC® designation is a premier retirement planning credential. The CRPC® program covers all aspects of the retirement process in a single comprehensive program with no product or advising biases.
Contact Ashley Duff
2025 Lititz Pike
Lancaster, PA 17601