Safe Landing Financial
Fee-Only Financial Planner
Safe Landing Financial
Fee-Only Financial Planner
Having a financial plan and investment strategy that updates as life changes empowers you to maximize money throughout your life and leave a legacy for those you care about. - Brian Fry, CFP®
I help tech professionals and households approaching retirement plan their financial future. I am located in Los Angeles and serve clients nationwide.
Brian Fry is an Los Angeles fee-only financial planner. Brian specializes in working with tech professionals and households approaching retirement.
Are all of the pieces of your financial puzzle working towards your goals?
Here are a few helpful blogs written for tech professionals:
Restricted stock unit guide
Mega-backdoor Roth guide
Deferred compensation guide
Safe Landing Financial provides financial planning and investment strategies to help busy professionals enjoy retirement on their terms. We specialize in helping individuals and families with retirement planning, investment management, Social Security timing, tax planning, insurance planning and estate planning. As a fee-only, fiduciary, and independent financial advisor, Brian Fry is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Hi, I’m Brian Fry. I founded Safe Landing Financial to offer a one-stop shop for building and implementing a financial plan from start to finish.
My focus is to minimize taxes, optimize investments, and ensure you won't run out of money during retirement.
I am passionate in giving clients the peace of mind to enjoy retirement on their terms.
I provide financial planning, investment management, and retirement planning services in-person around the Los Angeles metro area and serve clients nationwide on a virtual basis.
The financial marketplace is a confusing place and I believe people deserve to have their best interest served by a fiduciary. As a fiduciary financial planner, I do not sell any financial products or take commissions.
I have worked in the financial services industry for nearly a decade in various financial planning and investment management roles.
When I’m not customizing financial plans and tailoring investment strategies, you can find me: traveling with my wife, searching for the best barbecue, and working to improve my Charles Barkley golf swing.
Brian Fry is a Member of the National Association of Personal Financial Advisors
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Fee-only, Fiduciary CERTIFIED FINANCIAL PLANNER™
You have many options when choosing your financial planner. There are three important considerations for why Safe Landing Financial should be your trusted financial advisor. First, Safe Landing Financial offers fee-only financial planning, Second, Safe Landing Financial serves as a financial fiduciary. Third, as a fee-only financial advisor, Safe Landing Financial maintains the CFP® designation.
Safe Landing Financial was founded to offer a one-stop shop for building and implementing a financial plan from start to finish. Our belief is the financial marketplace is a confusing place and people deserve to have their best interest served by a fiduciary. Safe Landing Financial is passionate about giving clients peace of mind and clarity to reach their financial goals.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- Social Security Optimization
- Estate Planning
- Tech Professionals
- Travel Enthusiasts
- Job Transition
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
- In-Person Meetings
Professional Designations & Affiliations
Brian Fry is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Brian Fry is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
Brian Fry is a Member of the XY Planning Network
The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.
Brian Fry is Quoted on Business Insider: "These are the best IRA accounts available right now"
Brian Fry is Quoted on Business Insider: "Backdoor Roth IRA: Understanding the loophole that gives high-income earners the tax benefits of a Roth IRA"
Brian Fry is Quoted on Business Insider: "The best stock trading apps of 2021"
Brian Fry is Quoted on Barrons: "Older Investors Are Seen as Patient. In Market Downturns, They’re Anything But."
Brian Fry is Quoted on Business Insider: "Americans are confident their smart spending habits will outlast the pandemic, but experts aren't as sure"
Brian Fry is Quoted in Advisors Magazine: "Financial Literacy: Urgency Rises"
Brian Fry is Quoted on Business Insider: "There's a good reason why you can't follow every piece of money advice you read on the internet"
Brian Fry is Quoted on Business Insider: "A financial planner has a 3-step exercise for anyone who's worried about the worst-case scenario"
“Save appropriately and aggressively for retirement.” with Brian Fry and Beau Henderson is Featured on Thrive Global
Brian Fry is Quoted on Business Insider: "4 financial planners explain why you shouldn't sell your investments when the stock market tanks"
Brian Fry is Quoted in The Smart Investor: "How To Invest Money To Make Money – The Best Tips"
Brian Fry is Quoted on Redfin: "11 Expert Tips to Help You Save for Your Down Payment"
Brian Fry is Quoted on Business Insider: "If you're deciding whether to pay off your mortgage early or invest, it boils down to one thing: interest rates"
Brian Fry is Quoted on Medium: "“5 Things Retirees Say They Wish They Were Told Before They Began Retirement”, with Brian Fry and Beau Henderson"
Brian Fry is Quoted on Business Insider: "Should you pay off your mortgage early or invest? We did the math to find out which nets a greater return"
Brian Fry is Quoted on Yahoo Finance: "The Financial Advice All New Parents Need to Know"
Brian Fry is Quoted in Forbes: "Near Retirement? You’re Headed for Trouble If You Don’t Have a Cash Cushion"
Brian Fry is Quoted on Business Insider: "How much money you need to retire at every age and comfortably live on investment income"
Brian Fry is Quoted on Business Insider: "How much money you need to retire at 35 and live on investment income alone until 90"
Brian Fry is Quoted on Business Insider: "How much money you need to retire at 45 and live on investment income alone until 90"
Brian Fry is Quoted on Business Insider: "How Much Money You Need to Retire at 55 and Live on Investment Income Alone Until 90"
Brian Fry is Quoted on Business Insider: "How Much Money You Need to Retire at 65 and Live on Investment Income Alone till 90"
Contact Brian Fry
9415 Culver Blvd
Culver City, CA 90232