Bridget Sullivan Mermel


Sullivan Mermel, Inc.

Financial Advisor

Bridget Sullivan Mermel


Sullivan Mermel, Inc.

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Bridget Sullivan Mermel, CFP®, CPA, MA

(773) 404-9344

Fee Only Financial Planner Located in Chicago, IL and Serving Clients Nationwide

Bridget Sullivan Mermel is a Chicago, IL fee-only financial planner. Sullivan Mermel, Inc. provides comprehensive financial planning, including retirement and education planning, tax planning and Socially Responsible Investing (SRI) to help attorneys, retirees, and near retirees organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Bridget Sullivan Mermel is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Watch "The Chicago Money Show" Hosted by Bridget Sullivan Mermel 

Watch our "Friends Talk Financial Planning" YouTube Channel

Bridget Sullivan Mermal is a fee-only financial advisor at Sullivan Mermel, Inc located in Chicago, IL.

Ever since I was growing up in Mequon, Wisconsin, I have been fascinated with money and how people earn it, invest it, and spend it. Nothing got my attention like the stock market contest my econ teacher ran. 

​When I went to college, I wanted to learn as much about money and business as I could, so I majored in accounting and marketing. I had to take a writing class; creative writing was supposed to be an “easy A, ” so I signed up. Unlike the other business majors in the class, I loved it. My avocation was born.

In 1997, I started a tax practice. At the same time, I was drawn to writing about personal finance and fascinated by how people handle their money. As my practice developed, I was increasingly turned off by the financial services industry, yet increasingly aware of the need that clients had for good personal financial advice. From my perspective as a CPA, much of the industry seemed to be geared toward working with the super-wealthy, selling products of questionable value, or promoting schemes that benefited the sales person more than the customer. 

Then I found out about fee-only financial advising, particularly ACP (the Alliance of Comprehensive Planners.) Fee-only advisors are upfront about what clients are paying, so there are no hidden agendas. I felt an instant recognition of being among like-minded people. I’ve since joined ACP, XY Planning Network (XYPN),  as well as NAPFA (the National Association of Personal Financial Advisors, another fee-only group) and have developed my own fee-only financial advisory practice. I love it. 

Degrees and Designations

BA in Accounting and Marketing from the University of Wisconsin, Madison 
Masters in Liberal Arts from DePaul University in Chicago. 
Certified Financial Planner ™
Certified Public Accountant

Other Experience

 I worked at Peterson & Company supporting high-profile litigation, as a manager, then district manager at Starbucks during their start-up phase, and supporting derivatives trading at O'Connor & Associates. 

For Fun

I love tennis, music, and reading! 

And...nerdy as this sounds, I enjoy getting the word out about fee-only financial planning to a broader audience.  Check out my articles on or subscribe to the Youtube channel I started with John Scherer, Friends Talk Financial Planning.

Bridget Sullivan Mermel is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

We are unique because.

We are dedicated to innovative financial planning.  We help people connect money and meaning to create fulfilling lives.  We translate this mission and vision by:

Taking a comprehensive approach. That means that we do tax planning and tax preparation, not just investments.

We also advise on retirement planning, insurance, mortgages, cash management, and estate planning. Most financial advisors don’t advise on taxes--likely your single largest expense. Most advisors don’t strategize about your principal residence-- likely your single largest investment.  Many advisors don't want to help you understand the tradeoffs involved about when to retire or how pay for college.  We want to make sure you understand.  That helps you reach your goals.

Being up-front about fees. We work in a small niche of the industry known as “fee-only.” We don’t hide my fees. We don’t take referral fees, commissions, loads, sales charges, or a fixed percentage of your assets. You pay us directly, so you will never wonder how much we're making off of you, as a client, or if our motivation for a recommendation is self-interest.

Pledging the highest standard of care in the industry. That means we put client interests ahead of our own and disclose any potential conflicts of interest that might arise. Many, if not most, other advisors owe this level of care to the brokerage or insurance company they work for. That means they pledge to put the interest of that insurance company or brokerage house ahead of yours.

Our values



Learning, Growing & Improving



How we work together:
We serve clients through an on-going retainer which includes systematically going over every area of your finances, including recommending and implementing investments as well as preparing and filing your taxes.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Attorneys
  • Sudden Money Situations

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Bridget Mermel is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Bridget Mermel is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Alliance of Comprehensive Planners
    Bridget Mermel is a Member of the Alliance of Comprehensive Planners (ACP)

    Alliance of Comprehensive Planners (ACP) is the community of tax-focused financial planners that operate under the retainer model. Passionately dedicated to superb client service, ACP planners’ only source of income is client retainer fees – not commissions. With an ACP planner, you can be confident you’re getting experience, knowledge, research, and most importantly, advice that is tailored just for you.

  • Financial Planning Association
    Bridget Mermel is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

  • XY Planning Network
    Bridget Sullivan Mermel is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • Dimensional Funds
    Sullivan Mermel, Inc. has access to Dimensional Funds

    Dimensional believes an advisor can work closely with you to understand your financial needs and provide a range of wealth management services, while encouraging the discipline essential to long-term investment success. Financial advisors who work with Dimensional operate independently from Dimensional and vary in the extent to which they use Dimensional funds.

Contact Bridget Sullivan Mermel

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Office Locations:

  • 3744 N. Southport Avenue
    Unit G
    Chicago, IL 60613

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