Chris Shoup
CFP®
Southshore Financial Planning
Principal - Financial Planner
Chris Shoup
CFP®
Southshore Financial Planning
Principal - Financial Planner
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Chris Shoup, CFP®
Fee-Only financial planner serving clients in Tampa, FL and virtually across the country

Chris Shoup is a Florida fee-only financial planner located in Tampa. Southshore Financial Planning provides comprehensive financial planning, investment management, and tax planning to help individuals and families organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Chris Shoup is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Chris Shoup grew up living in Mississippi, New York, Pennsylvania, Texas and Iowa. After attending college in Jacksonville, Chris and his wife, Heather, moved from Florida to the Carolinas for several years before returning to the bay area in 2009. Chris and Heather are parents to 3 wonderful boys. He enjoys spending time with family, traveling, fishing and watching hockey.
Professionally, Chris is a CFP® Practitioner and has two finance-related degrees from the University of North Florida. His entire career has been dedicated to serving individuals and families in the financial services industry. Before founding SouthShore Financial Planning he spent 11 years at one of the largest financial institutions in the country where he was directly responsible for a $700 million client practice.
Chris Shoup is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
At Southshore Financial Planning, we deliver tailored financial guidance to help clients enjoy life to the fullest, and write the perfect final chapter to their story.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Comprehensive Financial Planning
- Retirement Planning
- Proactive Tax Planning
- Investment Management
- Estate & Trust Planning
- Education Planning
- Gifting Planning
- Liability Planning
- Risk Planning
Ideal Clients
- In Retirement
- Nearing Retirement (50+)
- Thinking More About Retirement (40+)
Working Together
- In-Office Meetings
- In-Home Meetings
- Virtual Meetings
- Flat Transparent Pricing
- No Annuity or Products Sales
- Hourly Planning Available
- Project-Based Planning Available
- Investment Management Not Required
- Complimentary Initial Consultation
Professional Designations & Affiliations
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Chris Shoup is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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Chris Shoup is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
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Chris Shoup is a Member of the XY Planning Network
The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.
Contact Chris Shoup
Office Locations:
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1600 E. 8th Ave.
Ste. A200
Tampa, FL 33605