Dan Danford


Family Investment Center

Founder and CEO

Dan Danford


Family Investment Center

Founder and CEO

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Dan Danford, CFP®

Fee-Only Financial Advisor primarily serving St. Joseph and the Kansas City Northland.

Dan Danford is a St. Joseph, MO fee-only financial planner. Family Investment Center provides comprehensive financial planning, investment management, and retirement planning to help individuals and non-profit gorups organize, grow and protect their assets through life’s transitions.  As a fee-only, fiduciary, and independent financial advisor, Dan Danford is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Dan Danford began his investment career as a bank trust officer and has been advising clients on how to preserve and manage wealth for over 30 years. He was one of the founders of the Trust Company of St. Joseph, a nationally-recognized Missouri-chartered trust company, and then went on to form Family Investment Center, a commission-free advisory firm.

Having seen first-hand the many ways bank trust and investment companies work and provide services, he feels strongly that a commission-free firm offers a better way for most people to receive independent, objective, advice at reasonable rates, with a high level of personalized service. Dan favors solution-based planning and proven investment strategies. With his financial expertise and investment management experience, he helps clients achieve financial goals while providing them peace of mind, convenience, economy, and simplicity. Dan serves a wide range of clients, but especially enjoys working with and educating women, families, nonprofit groups, and company retirement plans.

Dan has written extensively on investment-related topics and his articles or comments have appeared in a variety of professional and general interest newspapers and magazines including the Wall Street JournalNew York Times, Chicago Tribune, Kiplinger’s Personal Finance, and Business Week. He has also published three books, Stuck in the Middle: The Mistakes That Jeopardize Your Financial Success and How to Fix Them, May I Help You? Why You Need a Fee-Only Investment Advisor and Million Dollar Management:  Simple Lessons to Use Wealth Management Principles for Your Family Investments, with Gary Myers.

Dan has taught personal finance and investing at Missouri Western State University and has been a presenter at local, regional and national workshops and conferences. He has also served on the boards of many civic and professional organizations, including the Association of Independent Trust Companies, Missouri Bankers Association, Missouri Western State University Board of Governors, United Cerebral Palsy of Buchanan County, and the Metro St. Joseph Chamber of Commerce. He is also an Eagle Scout and has served as a Loaned Executive for the St. Joseph Area United Way.  He was honored with the 2003 Missouri Western State College Distinguished Alumni Service Award.

Dan is a graduate of Missouri Western, and holds an MBA from Northwest Missouri State University. He holds a Graduate Certificate and a Master’s degree in Personal Finance from Kansas State University. He is also a Certified Retirement Services Professional® and a CERTIFIED FINANCIAL PLANNER™ professional. 

Dan Danford is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Family Investment Center is a commission-free investment advisory firm. Based in St. Joseph, Missouri, we also have a planning office in Lenexa, Kansas. We help families and other groups organize and manage investments. Our goal is to simplify accounts and objectives, reduce investment costs, locate superior products and providers, and help improve investment performance.

Unlike stockbrokers and commission-compensated advisors, we are independent and commission-free. We don’t sell any products, represent any outside companies, or accept commissions.  We represent our clients only. Because there are no third-party agendas or conflicts of interest, we focus clearly on client goals, without costly sales commissions.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Dan Danford is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Dan Danford is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

Contact Dan Danford

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Office Locations:

  • 3805 Beck Road
    PO Box 8807
    St. Joseph, MO 64508-8807
  • 11253 Strang Line Road
    Lenexa, KS 66215

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