David Shotwell
CFP®
Shotwell Rutter Baer
President
David Shotwell
CFP®
Shotwell Rutter Baer
President
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - David Shotwell, CFP®
Fee-Only financial planner located in Lansing and Ann Arbor, MI, serving clients locally and across the country

David Shotwell is a Ann Arbor, MI fee-only financial planner. Shotwell Rutter Baer provides financial planning and investment management to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, David Shotwell is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
David Shotwell is a fee-only financial advisor at Shotwell Rutter Baer, with offices in Lansing and Ann Arbor Michigan, and serving clients across the country. The firm specializes in financial planning and investment management for young professionals, with an emphasis on financial planning for college bound families.
David joined the firm early in 2013. A 1995 graduate of the University of Michigan in Ann Arbor, David has worked in the financial services industry since March, 2000. He is a member of the National Association of Personal Financial Advisors (NAPFA), and a director of the Michigan Financial Planning Association.
David Shotwell is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Independent & Fee-Only Advisors 100% Dedicated to Serving our Clients
Shotwell Rutter Baer is proud to be an independent, fee-only registered investment advisory firm. Because we do not make commissions by selling financial products and are compensated only by our clients, we believe that many of the conflicts of interest that plague the financial services industry are eliminated. We work for our clients, period.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
Ideal Clients
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
Working Together
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
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David Shotwell is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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David Shotwell is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
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David Shotwell is a Member of the XY Planning Network
The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.
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David Shotwell is a member of The Financial Planning Association® (FPA®)
FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.
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David Shotwell is Quoted in the Wall Street Journal
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David Shotwell is Quoted on CNBC
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David Shotwell is Quoted on Business Insider
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David Shotwell is Quoted on Time.com / Money
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David Shotwell is Quoted on The Huffington Post
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David Shotwell is Quoted in Forbes
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David Shotwell is Quoted in US News and World Report
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David Shotwell is Quoted in Financial Advisor Magazine
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David Shotwell is Quoted in the Weekly Challenger
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David Shotwell is Quoted on 11 Alive
Contact David Shotwell
Office Locations:
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116 East Washington
Suite 200
Ann Arbor, MI 48104 -
6350 West Michigan Avenue
Suite 200
Lansing, MI 48917