Fee Only Financial Planner Located in Redondo Beach, CA and Serving the Los Angeles and South Bay Area
Meet Eric Toya...
My background & What brought me here...
My first forays into financial services were with firms that paid commissions for the sale of products. I sought out a better way to deliver financial advice, free of the conflicts of interest inherent in commission-based sales. I worked as an Investment Specialist at Charles Schwab before completing the requirements to become a CERTIFIED FINANCIAL PLANNER professional in 2007. I joined the Navigoe team out of a desire to be part of a full service financial advisory firm, dedicated to delivering world class wealth management advice.
Why I chose this profession...
I come from a family of educators. Both of my siblings, my mom, as well as numerous uncles, aunts and cousins are teachers or administrators. My academic interests took me in a different direction. I found early on that I had a deep interest in finance and economics. While a Finance major at USC, I realized that my desire to educate and help people was equally strong. I guess this apple didn’t fall too far from the family tree. So much of what we do, as financial advisers, is educate and help clients make good decisions.
Outside of work, I’m most passionate about...
I am passionate about health and nutrition. Let’s face it, I love food. At one point, I woke up overweight and out of shape. My love of food had gotten the better of me, and while I had stopped noticing, my doctor thankfully had not. It was time for a change. I found that real food, prepared simply, is more enjoyable. I started a vegetable garden and became instantly hooked. Few things are more satisfying than preparing a beautiful meal with the vegetables harvested in my own backyard. Additionally, I started running regularly and adopted our dogs, Piper and Buster. If my wife and I don’t take them out for their daily walk, our shoes and clothes and houseplants pay the price by becoming chew toys.
When not in the office, look for me...
- Going for a run or playing tennis
- Planting, watering or harvesting my vegetable garden
- In the kitchen, trying new recipes
- Teaching our young dogs new tricks
- Travelling to locales near and far (to try the local food, of course)
- Catching a game, usually Lakers, Dodgers or USC football
How I’m advancing my career knowledge...
It is very important to me to be involved in the financial planning profession. I am an active member of the Financial Planning Association, currently serving as the President of the Los Angeles chapter. Through the FPA, I have volunteered to provide pro bono financial planning to underserved communities, been a mentor to others new to the profession and wrote a monthly financial “tip” column for the FPA national site.
Eric Toya is a Member of the National Association of Personal Financial Advisors
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
Eric Toya is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Eric Toya is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
Eric Toya is a member of The Financial Planning Association® (FPA®)
FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.
Contact Eric Toya
417 Beryl Street
Redondo Beach, CA 90277