Eric Toya

CFP®

Navigoe

Financial Advisor

Eric Toya

CFP®

Navigoe

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Eric Toya, CFP®

Fee Only Financial Planner Located in Redondo Beach, CA and Serving the Los Angeles and South Bay Area

Eric Toya is a Redondo Beach, CA fee-only financial planner. Navigoe provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Eric Toya is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Meet Eric Toya...

My background & What brought me here...

My first forays into financial services were with firms that paid commissions for the sale of products. I sought out a better way to deliver financial advice, free of the conflicts of interest inherent in commission-based sales. I worked as an Investment Specialist at Charles Schwab before completing the requirements to become a CERTIFIED FINANCIAL PLANNER professional in 2007. I joined the Navigoe team out of a desire to be part of a full service financial advisory firm, dedicated to delivering world class wealth management advice.

Why I chose this profession...
I come from a family of educators. Both of my siblings, my mom, as well as numerous uncles, aunts and cousins are teachers or administrators. My academic interests took me in a different direction. I found early on that I had a deep interest in finance and economics. While a Finance major at USC, I realized that my desire to educate and help people was equally strong. I guess this apple didn’t fall too far from the family tree. So much of what we do, as financial advisers, is educate and help clients make good decisions.

Outside of work, I’m most passionate about...
I am passionate about health and nutrition. Let’s face it, I love food. At one point, I woke up overweight and out of shape. My love of food had gotten the better of me, and while I had stopped noticing, my doctor thankfully had not. It was time for a change. I found that real food, prepared simply, is more enjoyable. I started a vegetable garden and became instantly hooked. Few things are more satisfying than preparing a beautiful meal with the vegetables harvested in my own backyard. Additionally, I started running regularly and adopted our dogs, Piper and Buster. If my wife and I don’t take them out for their daily walk, our shoes and clothes and houseplants pay the price by becoming chew toys.

When not in the office, look for me...

  • Going for a run or playing tennis
  • Planting, watering or harvesting my vegetable garden
  • In the kitchen, trying new recipes
  • Teaching our young dogs new tricks
  • Travelling to locales near and far (to try the local food, of course)
  • Catching a game, usually Lakers, Dodgers or USC football

How I’m advancing my career knowledge...
It is very important to me to be involved in the financial planning profession. I am an active member of the Financial Planning Association, currently serving as the President of the Los Angeles chapter. Through the FPA, I have volunteered to provide pro bono financial planning to underserved communities, been a mentor to others new to the profession and wrote a monthly financial “tip” column for the FPA national site.

Eric Toya is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

Navigoe was created from a dream: a goal to establish a truly full-service financial planning firm. One that would deliver financial advice, free from the conflicts of interest created by the pay-for-product stock brokerage, bank or insurance company model. This dream, this goal, was that of Navigoe's founder, Scott Leonard. Back in the early 1990's, when Scott was starting his career in the financial services industry, he quickly became dissatisfied with the way his employers – an insurance company and then a large brokerage company – were focused more on product sales than the needs of his clients. As a CERTIFIED FINANCIAL PLANNERTM Professional, Scott believed that a client’s needs should be the sole objective, and thus chose a new path to providing personalized financial services.

In 1996, Scott founded Leonard Wealth Management, the predecessor to Navigoe, with the purpose of delivering all-inclusive wealth management services. We focus on combining the major disciplines of planning and investments in a fiduciary, fee-only manner.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.

Specialties

  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Eric Toya is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Eric Toya is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Financial Planning Association
    Eric Toya is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

Contact Eric Toya

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Office Locations:

  • 417 Beryl Street
    Redondo Beach, CA 90277

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