Gretchen Behnke


Pearl Financial Planning LLC

Owner & Financial Life Planner

Gretchen Behnke


Pearl Financial Planning LLC

Owner & Financial Life Planner

Your dream life is in reach. It’s time to make it real. - Gretchen Behnke, CFP®, MBA, RLP®

Holistic Financial Life Planning for Professional Women. Utilizing robust technology to serve clients nationwide.

Gretchen Behnke is a fee-only financial planner. Pearl Financial Planning LLC provides holistic financial planning, investment management, and life planning to help independent, professional women organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Gretchen Behnke is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

An Elevated Financial Experience Designed For Women

Do you have big dreams but aren’t sure if they’re attainable? Are you looking for ways to more intentionally live your fullest life? Is it time to take your money to the next level? Women have so many meaningful opportunities, but many financial planning services can’t capture the nuance they bring to the table. You deserve a true financial partner that helps you hone your vision, build a comprehensive plan to support it, and provide the tools to help you live it every day. Money creates opportunities and opens up a world of possibilities—let’s explore them together.

Welcome To A Full-Service, Client-First Company

From the ground-up, we’ve always been dedicated to the complete client experience. Before becoming an advisor, I was a client. I know first-hand how powerful financial planning can be, and that experience inspired me to help other professional women find courage and excitement in their finances. As a fee-only fiduciary firm, we embody this value. Being a fiduciary means we’re entirely committed to putting your needs first, both legally and ethically. 

Something that makes me different is that I didn’t have to find my way to fee-only; I’ve always been fee-only and have never accepted third-party commissions or sold financial products. I’ve chosen this premium framework so you can trust that the advice you receive is always intended to bolster you and your plan.

The Power of Independence With The Security of Partnership

As a professional woman, it’s invaluable to know you always have someone on your side throughout all of life’s transitions. Our holistic approach ensures your life goals take first priority. When you have a financial partner who believes in you and shows you what’s possible with your money, you can confidently walk into your future.

Meet Your Financial Partner, Gretchen Behnke

Hi, I’m Gretchen Behnke, a CERTIFIED FINANCIAL PLANNER™ and REGISTERED LIFE PLANNER®, and I love helping professional women invest in their dreams. Before I became a financial advisor, I was a client just like you. After my experience, I wanted to become a supportive thinking partner to other women navigating the many transitions in their lives. 


Women have big dreams, and it’s time to manifest them.


Gretchen Behnke is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Holistic Financial Life Planning & Investment Management For Professional Women

Your dream life is in reach; it’s time to make it real.

What’s Your Vision of a Fulfilled Life?

Your goals, values, hopes, and dreams should power your life—but are they currently front and center? Sometimes the most significant obstacle for professional women to succeed is the unknown. At Pearl Financial Planning, we turn your unknowns into opportunities to show you all that’s possible with your money. You can use your money to fuel a joyful and prosperous life. We believe in you, and with our tools, knowledge, and support, we seek to help you believe in yourself, too.

Holistic Life Planning Creates a Hopeful Present and a Promising Future

You only have one life, and you need a financial partner that helps you harness your resources to make it the best it can be. A holistic plan addresses every aspect of your finances and personal goals and gives you permission to use your money in purposeful and powerful ways. We provide a high-touch premium service model that helps you know what to do with your money and why you’re doing it. With us, you can take control of your money, understand your plan, and align your finances with your goals.

What Are The Fees For This Service?

There is no “asset minimum” to work with us. It’s important to us that our services be accessible to a range of clients. Every woman we serve has unique needs, goals, and desires for her life. Therefore, we charge a flat fee of $4,000 per year ($5,000 for couples), plus a small fee of 0.5% for managing investments.

Who We Do Our Best Work For

Given the holistic and tailored nature of our services, we often bring the most value to women in their 40s who are established in their careers, earning six figures, and ready to seek help from an experienced and passionate professional.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Life Planning
  • Comprehensive Financial Planning
  • In-House Investment Management
  • 401(k) and Employer Plans

Ideal Clients

  • Professional Women
  • Dual-Income Couples
  • Mid-Career Professionals
  • Self-Employed

Working Together

  • High-Touch Premium Service
  • Transparent Fees, No Product Sales
  • Complimentary Consultation
  • Virtual Meetings

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Gretchen Behnke is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Gretchen Behnke is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • XY Planning Network
    Gretchen Behnke is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • Financial Planning Association
    Gretchen Behnke is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

  • Registered Life Planner® (RLP®)
    Gretchen Behnke is a Registered Life Planner® (RLP®)

    A Registered Life Planner® (RLP®) is a Financial Planner who has been fully trained in Life Planning by completing the three step process of becoming an RLP®: Seven Stages of Money Maturity® workshop, 5-Day Life Planning training and the 6 Month Mentorship Program. This method of training is based on the premise that advisors should first discover a client’s most essential goals in life before formulating a financial plan, so a client’s finances fully support those goals. They therefore become your partner in clarifying and achieving your most meaningful and deeply felt aspirations.

Contact Gretchen Behnke

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Office Locations:

  • 7800 Preston Rd
    Suite 149
    Plano, TX 75024

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