Jason Branning


Branning Wealth Management

Wealth Advisor

Jason Branning


Branning Wealth Management

Wealth Advisor

As a fee-only financial planner, my focus is to offer unbiased retirement income planning and on-going management for those nearing or in retirement. - Jason Branning, CFP®, RICP®

Fee-Only financial planner located in Ridgeland, MS, serving clients locally and across the country

Jason Branning is a Ridgeland, MS fee-only financial advisor serving clients locally and across the country. Branning Wealth Management provides comprehensive financial planning using the Branning MATCH to help young professionals, pre-retirees and retirees and athletes organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Jason Branning is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

5/22/2023 - Jason Branning was interviewed by FeeOnlyNetwork.com

A stranger at a party asked you what you do. How do you answer? 
I am a financial advisor that works with retirees and pre-retirees to create and manage strategies that support a stable, secure, and sustainable retirement.

What makes you or your firm particularly qualified to serve pre-retirees and those in retirement?
Retirement is the most difficult problem in personal finance according to Professor William Sharpe. As a retirement-focused advisor, our desire to help has driven us to develop a prioritized framework, Modern Retirement Theory (with co-author, M. Ray Grubbs, PhD.) for retirement decision-making. These works have been published by the Journal of Financial Planning and appear in retirement planning curricula for industry designations (Retirement Income Certified Professional and Retirement Management Analyst).

What steps do you take so that clients are assured that your fees are transparent? 
Our website provides details about our fee structures and we discuss these prior to engagements. We also typically provide a fee analysis of existing holdings for comparison.

What do you wish more people knew about the process of creating a financial plan? 
Creating a plan is the first step, but planning is technically a process that must also be monitored and updated over time. A plan tests cash flows and goals over your planning horizon, but life will never go exactly as planned. 

What is the biggest misconception about your job? 
The biggest misconception of my job is the view that all advisors are basically the same and offer advice and services in the same manner.  

What advice would you give a college student wanting to enter the industry? 
Pursue a designation like the CFP® and as you discover what interests you, then seek a specialized credential on that topic. Connect with a team or individual who can add perspectives or opportunities that can accelerate your personal and professional growth.

Who is/was your mentor in the industry? 
Doug McDaniel

How has your family background influenced your personal financial mindset today? 
My parents were both in the field of education and my personal financial mindset has been shaped by an interest in learning how to problem-solve. 

What do you think is the biggest mistake people make with their money? 
The biggest mistake people make with their money is making comparisons to their peer group or blindly following their peer group’s financial decisions.  

How has the shift to serving clients virtually impacted your business? 
We have adopted more asynchronous methods of communication so clients can interact with information at the most convenient time for them. We video record answers to questions or review materials to provide clients ahead of meetings. This allows a client ample time to watch, re-watch, and draft questions. Meetings are more generative in nature than an information exchange.

Is there a particular book that has had a positive influence on your personal or professional life? 
Grit by Angela Duckworth

How do you keep track of all the things you have to do? 
Google Calendar, CRM workflows

How would you describe the culture of your firm? 
Personable, intellectually curious, service-focused, fun!

Can you share a bit about your processes, services, and fees?
At Branning Wealth Management, we offer planning and investment management services. We use a safety-first approach to financial planning and asset management. We believe planning and investment management decisions should be approached as a liability-driven process. So, assets (investments, etc.), and cash flows should be prioritized and matched to projected liabilities (expenses and goals). The planning or investment management fees we receive are transparent and paid by clients for the services provided. Typical plans cost $4,000 one-time and asset management service fees are around 1% when managing one million dollars.

Tell me more about your firm's history.
Branning Wealth Management (BWM) was founded in 2009. The firm was started to offer academically tested best practices in planning and investments customized and delivered to individuals.  

On a personal note, what should we know about you?
I have been married since 1998. My wife, Mary Kelly, and I have 4 children. I graduated with a B.A. in English (Honors) from Mississippi College. My hobbies include: reading, running, and listening to podcasts. I am an active member at Pear Orchard Presbyterian Church. 

Jason Branning is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

At Branning Wealth, we’re passionate about helping clients nationwide achieve their financial goals. We take a unique approach to financial planning and investment management using the Modern Retirement Theory and Asset Dedication.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Modern Retirement Theory
  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Jason Branning is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Jason Branning is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • XY Planning Network
    Jason Branning is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • Financial Planning Association
    Jason Branning is a Member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

  • RICP Retirement Income Certified Professional®
    Jason Branning is a Retirement Income Certified Professional® (RICP®)

    A professional designation for experienced financial advisors and investment managers who have passed coursework to become experts in retirement income planning. A Retirement Income Certified Professional® helps retirees and near-retirees develop and implement a plan for managing the financial assets they have accumulated for retirement and a set realistic budget to help meet life goals.

  • Dimensional Funds
    Branning Wealth Management is an Approved Dimensional Funds Advisor

    Dimensional believes an advisor can work closely with you to understand your financial needs and provide a range of wealth management services, while encouraging the discipline essential to long-term investment success. Financial advisors who work with Dimensional operate independently from Dimensional and vary in the extent to which they use Dimensional funds.

Contact Jason Branning

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Office Locations:

  • 400 Fontaine Place
    Suite 101
    Ridgeland, MS 39157

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