Jason Co


Co Planning Group LLC

Founder & Investment Advisor

Jason Co


Co Planning Group LLC

Founder & Investment Advisor

I can craft and invest a low cost ETF portfolio for your Chinese immigrant parents, educate them in Cantonese or Mandarin, help them stay the course through market turmoil, and partner with you in English for more complicated planning needs. - Jason Co, CFP®

CFP® - Fee Only Fiduciary - Partnering with Children of Chinese Immigrants to protect their parents' hard earned savings from predatory financial salespeople.

I am a St. Louis, MO fee-only financial advisor serving clients locally and across the country. Co Planning Group LLC provides comprehensive retirement planning and investment management to help Mandarin and Cantonese speaking families organize, grow and protect their retirement savings.

Many Chinese immigrants' only experience with working with a financial professional are commission based insurance agents, many of them part of multi-level marketing financial firms. 

As a fee-only, fiduciary, and independent financial advisor, I am never paid a commission (Pricing Structure) of any kind, and have a legal obligation to provide unbiased and trustworthy financial advice.

I encourage you to check out my YouTube videos where I educate about the basics of financial planning. 

I founded Co Planning Group to protect your immigrant parents’ retirement savings from predatory salespeople or, unfortunately, sometimes themselves.

I identify as a proud Chinese American without feeling like I have to choose one cultural identity over another. I am most fluent in English and also speak Cantonese and Mandarin fluently enough that my parents never nag me to speak more.

I believe wealth is only build with a long term plan and any promises of high guaranteed returns or fast riches are too good to be true. I buy and hold rental properties and save consistently into an ETF portfolio similar to my clients’. Handling my own finances well have allowed me the flexibility to launch my own firm while still having time and energy to be the best dad and husband I can be.

Prior to launching Co Planning Group, I worked as a Portfolio Consultant for TD Ameritrade Investment Management (TDAIM) where I advised on over $110M for over 200 households nationwide, many of whom were Cantonese and Mandarin speaking clients from coastal states who preferred to work with another Chinese speaker.

I get frustrated by how many Chinese Immigrant’s only exposure to financial products often are high commission insurance products offered by multi-level marketing firms, whose agents lack the training and fiduciary responsibility to offer the best advice. I hope to change your parents’ financial outcome by offering a low cost ETF investment portfolio they can understand and stick with.

Jason Co is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Retirement Transition Planning Advice You Can Understand

Co Planning Group offers independent, Fee-Only™ (no commissions) retirement planning and investment advice with experience and specialty serving Mandarin and Cantonese speaking families transitioning into retirement. We work with retirees who are approaching retirement, moving into the retirement transition, and need to deal with issues like the timing of social security, figuring out whether they’ve got enough money for their retirement, how to do the retirement transition, Roth conversions, and coordinating the consolidation and liquidation of retirement accounts and brokerage. 

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Mandarin Speaking
  • Cantonese Speaking
  • Retirement Income Planning
  • Investment Management
  • Tax Planning
  • Comprehensive Financial Planning

Ideal Clients

  • Retirees and Near Retirees
  • Sudden Money Situations
  • Asian American Immigrants

Working Together

  • Virtual Meetings
  • In home Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Jason Co is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • XY Planning Network
    Jason Co is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • Certified Financial Planner (CFP)
    Jason Co is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

Contact Jason Co

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Office Locations:

  • 400 Chesterfield Center
    Suite 400
    Chesterfield, MO 63017

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