Joe Morgan


Best Financial Life

Financial Advisor

I can work with clients anywhere!

Joe Morgan


Best Financial Life

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Joe Morgan, CFP®, CFA®

Uniquely qualified to provide customized financial strategies and advice, I am your educator, guide and protector of wealth for clients who seek financial clarity

Joe Morgan is a Danville, CA fee-only financial planner. Best Financial Life provides comprehensive financial life review, planning strategy recalibration and investment strategies aimed at helping clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Joe Morgan is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

After earning his Master of Science in Finance from Texas A&M University, Joe Morgan immersed himself in an investment career, eventually working his way up to Chief Investment Officer of Silicon Valley Bank. Joe’s work has been recognized in the Wall Street Journal, where he discussed how he helped clients navigate the 2008 financial crisis. With Joe’s guidance, these clients were able to avoid significant losses that caught many individual investors by surprise.

After 25 years in the corporate world, managing money for some of the country’s largest foundations, endowments, and corporations, Joe was ready for a change. Shifting his focus toward families in the local community, Joe earned his Certified Financial Planner (CFP®) designation and founded Best Financial Life in Danville, California.

Once Joe began working with families, it was apparent that the women who are in charge of their household finances have needs that are not being met by the traditional advisor model. Because most financial advice is product-based, there is an urgency by the advisor to close the deal and moved on to the next client. However, Joe saw the opportunity for a more thoughtful approach – one that answered concerns of being successful over a lifetime versus optimizing a particular decision.

“Family financial challenges have always been an afterthought for Wall Street, evident by the lack of appropriate services and an unwillingness to engage on a personal level. I want to end the destructive risks taken on as a result of false and misleading statements that come out of the financial world by providing a balance between your financial aspirations, resources, and accepted risks. Financial advice does not have to be dictated by stuffy suited men from Wall Street who are in a hurry to get their commission and run.”

The unique pricing model Joe created provides unlimited meetings and access for a single flat fee. This allows clients to fully understand their options at every decision point, including their risks and tax ramifications before making important decisions that can affect their future selves without paying escalating fees as they go.

A recognized keynote speaker of the MedTech Conference and presenter on financial clarity, Joe is a member of the National Association of Personal Financial Advisors, XY Planning Network, the San Ramon Valley Rotary, and a graduate of Leadership San Ramon Valley. Joe is also associated with the San Ramon Chamber of Commerce, Danville Area Chamber of Commerce, CFA Institute, and the CFP Board.

Originally from Texas, Joe has lived in the Bay Area for nearly 26 years. In his spare time, you can find him on the tennis courts, hiking the trails in the East Bay, and spending time with his wife, Monique.

Joe Morgan is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

While most financial planning firms provide advice and strategies geared toward certain products or services, JWM Wealth Management takes a different approach. As a fee-only financial advisor, Joe Morgan provides non-biased strategy based on each client's specific needs. Joe works to demystify personal finance by uncovering each client's areas of struggle and shifting focus to address these pain points.

If done right, financial planning should help you use your resources to meet your life goals. But for your plan to support those goals, no matter what season of life you're in, you need to study the big picture. At JWM, we focus on understanding our true values and motivations, developing our goals and objectives, and then using those to guide the planning process. Ultimately this creates a framework for making the best financial decisions possible so you can live your best financial life.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Stock Option Planning
  • Current Spending Analysis
  • Investment Management
  • Tax Planning

Ideal Clients

  • Women in Charge of Family Finances
  • Widows Newly In Charge of Finances
  • Growing Families
  • Sudden Money Situations
  • Novice Investors

Working Together

  • Complimentary Initial Consultation
  • Clearly Defined Fees
  • No Product Sales
  • Safe Place for Communication
  • Ongoing Guidance

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Joe Morgan is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Joe Morgan is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • CFA - Chartered Financial Analyst

    Joe Morgan is a CFA® charterholder

    The CFA Program is the most respected and recognized investment management designation in the world with less than 200,000 charterholders globally.

    This advisor has earned the Chartered Financial Analyst® designation (CFA® charter) by passing all three of the CFA exams and gaining relevant industry experience, demonstrating their mastery of the investment analysis and decision-making skills most needed in the global investment management profession.

  • Financial Planning Association
    Joe Morgan is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

  • XY Planning Network
    Joe Morgan is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • CFA Institute

    Joe Morgan is a Member of the CFA Institute

    The CFA Institute is a global, not-for-profit organization comprising the world’s largest association of investment professionals. With more than 170,000 members and 150 regional societies around the world, the organization is dedicated to developing and promoting the highest educational, ethical, and professional standards in the investment industry.

Contact Joe Morgan

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Office Locations:

  • 9000 Crow Canyon Rd
    Suite #S 177
    Danville, CA 94506

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