John Bergland, Jr.

CFP®, AIF®, M.Div.

Bergland Wealth Management

Founder and Financial Advisor

John Bergland, Jr.

CFP®, AIF®, M.Div.

Bergland Wealth Management

Founder and Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - John Bergland, Jr., CFP®, AIF®, M.Div.

(601) 956-5181

Fee-Only Financial Advisor serving Ridgeland, MS area.

John Bergland, Jr. is a Ridgeland, MS fee-only financial planner. Bergland Wealth Management provides comprehensive wealth management and investment management to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, John Bergland, Jr. is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

John Bergland is the founder and President of Bergland Wealth Management, Inc.


Bergland Wealth Management celebrated its 35th anniversary in 2020.  Yet I remember the day my life’s mission was altered in that direction as if it were yesterday.

I had graduated from Louisiana Tech University, served in the United States Coast Guard, earned a Master of Divinity and Master of Education from Reformed Theological Seminary in Jackson, Mississippi, managed a U.S. Congressional campaign for a good friend, was ordained by the Presbyterian Church in America as a minister, and then a year or two later laid down my ordination vows in order to do some political work at the local and national level.   Following this I went to work for an insurance company and quickly became successful in the insurance and securities business.  But it was an unexpected conversation with my father that the Lord used to redirect my steps once again and guide me toward my true calling.  

Walking into my father’s apartment one day back in 1982, I found him standing motionless at the breakfast table staring blankly out the window at the ocean.  He said, “I just don’t understand it… why my ABCD Government Securities Bond Fund was going down.”  His words struck me like a thunderbolt because I did not know the answer or how to help him.

My dad, one of the people I respected and loved most was almost paralyzed by the fear of losing his retirement security, and I was clueless in knowing what to say or how to help.

That encounter with my father helped me to see that insurance companies, banks, and broker-dealers sell products; and selling products doesn’t address people’s problems or help them to make the wisest, most informed financial and life decisions.  My calling and my passion turned to providing fiduciary advice that would help people (like my dad) make smart decisions and maximize the probability of accomplishing those things most important to them (him) – you.  That passion led to the formation of our family corporation in 1985 with the purpose of providing families and small business owners with fee-only, fiduciary comprehensive financial planning.  That passion remains at the heart of Bergland Wealth Management to this day.

I have a passion for this business to this day and have no intentions of retiring or walking away.  However, I have passed the torch to Tiffany and I am now spending my time doing more of the things that I’ve always wanted to do.  I spend more time reading books that I have always wanted to read and I love watching sunrises and sunsets.  You may still see me in the office and occasionally I sit in on meetings purely as I love this great industry.  

John Bergland, Jr. is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

The Bergland Wealth Management story began in 1985 after the founder, John E. Bergland, Jr., had a vision of building a Fee-Only, fiduciary, independent, financial planning firm specifically for the purpose of being independent and free to provide objective advice to clients independent of a bank, broker-dealer, or insurance company. In other words, do for you what we would do for ourselves if we were in your shoes. Today, over thirty years later, the firm is led by both John and his daughter, Tiffany B. Ballard. We continue providing Fee-Only, holistic wealth management and investment management services consistent with a fiduciary standard of care.

Our mission remains the same: to make a tremendous impact in our clients’ lives by helping them make informed decisions in order to maximize the probability of achieving all those things that are most important to them.

The full Bergland Wealth Management story centers around four watershed events in John’s journey to building a successful wealth management firm.

First, while in seminary, one of the most powerful verses in Scripture (among many) became firmly embedded in his heart and mind: Colossians 3:23 – “And whatsoever ye do, do it heartily, as to the Lord, and not unto men.” This verse remains a touchstone for the Bergland Wealth Management Team to this day.

Second, while living and raising a family in Clinton, MS, John encountered a neighbor who was a stockbroker. John held this individual in high regard as he incorrectly assumed any stockbroker must be an exceptionally bright, gifted, well trained, and an above average professional to be able to guide people with investing and money management matters. He would later learn how wrong he had been in this assumption.

Third, John frequently visited his father who was retired and living on the coast in Biloxi, MS. Upon one such visit, he was met with consternation on his father’s part. The reason – his father’s government security bond fund was losing value and his father could not understand how this could be happening. John’s inability to understand this or make sense out of it in order to help his father troubled him and the thoughts of others sharing a similar plight were equally disconcerting.

The fourth and final event occurred in 1982. He had spent several years searching for his “calling” in life. This search took him from being an ordained Presbyterian minister, to being active in the national/local political realm, and finally to being a very successful life insurance agent. And that’s when it happened. Though he was enjoying a prosperous career in insurance sales, he became disenchanted with the way the banks, broker-dealers and insurance companies worked. Simply put, they were in the business of making enormous sums of money by virtue of selling consumers “stuff.” There was little relationship between what the consumer was being sold, what they were buying, and what would be best for them. He had witnessed first-hand the need consumers had for an independent professional who would listen to them, gather their personal data, and help them make the wisest, most prudent, financial/life decisions. That day he decided to start down a new path of becoming a Fee-Only, fiduciary, certified financial planning practitioner.

So, he moved out of the “star producer’s office” with a picture postcard view from a high rise bank building in the capitol city of Jackson, MS and began pursuing his vision. He soon incorporated his practice to facilitate offering “Fee-Only, fiduciary, personalized financial planning” in 1985, became a Certified Financial Planner® practitioner in 1987, and dropped all of his hard earned securities licenses in 1990 since he was no longer selling insurance or investment products. And the rest is history.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.

Specialties

  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    John Bergland, Jr. is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    John Bergland, Jr. is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Accredited Investment Fiduciary®
    John Bergland, Jr. is an Accredited Investment Fiduciary® (AIF)

    Accredited Investment Fiduciary® (AIF®) training empowers investment professionals with the fiduciary knowledge and tools they need to serve their clients’ best interests. Advisors who have earned the Accredited Investment Fiduciary designation have gone through training, met the qualifications, and passed the exam allowing use of the AIF designation and they are immediately able to demonstrate the added value that they can bring to both existing and prospective clients.

Contact John Bergland, Jr.

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Office Locations:

  • 213 Draperton Dr.
    Suite B
    Ridgeland, MS 39158-1318

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