John Gay


Frisco Financial Planning LLC

Financial Advisor

John Gay


Frisco Financial Planning LLC

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - John Gay, CFP®, CKA®, MS, CEBS


Fee-Only Advice-Only financial planner located in Frisco, TX (near Plano, McKinney, and Allen) serving clients locally and across the country since 2004.

John Gay is a Frisco, TX fee-only financial planner (near Plano, McKinney, and Allen) . Frisco Financial Planning, LLC provides comprehensive financial planning, retirement planning, and investment allocation anaylsis to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, John Gay is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Fee-Only fiduciary financial planning firm in Frisco, Texas. Established in 2004. John Gay has 25 years of experience and has created and helped implement financial plans for hundreds of individuals and families.

Planning areas include investments, college, retirement, life insurance, employee benefits, and most other personal financial planning topics. Fee for service, no commissions or "managed accounts."  You choose which financial brokerage firm you use (John will help you decide).

Ultra low-cost investments, planning on an ongoing or "one-off" basis. Clients range from young, first-time investors with basic planning needs, to peak career high earners with complex planning situations, to older retirees and seniors.

Dump your BROKEr and make a plan!

John Gay is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Frisco Financial Planning (FFP) is a financial planning firm and Registered Investment Adviser located twenty minutes north of Dallas in Frisco, Texas (near Plano, McKinney, and Allen).

FFP offers advice on investments, insurance, education funding, employee benefits, retirement and estate planning and divorce settlement planning and analysis. We are unique in the following ways:

Christian Worldview: My financial advice stems from a bible-based perspective through the lens of a Christian Worldview.

Certified: I am a Certified Financial PlannerTM Professional and I have knowledge and experience in all areas of personal finance.

No Sales Pressure: I receive no commissions or product-based compensation. Like doctors, CPAs, and attorneys, I am paid solely and directly by my clients.

Fiduciary: I am a fiduciary (a professional who is legally bound to serve the interests of his clients). Many financial providers are not fiduciaries.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact John Gay

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Office Locations:

  • Virtual and
    by Appointment
    Frisco, TX 75034

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