trueNorth Wealth Advisors
Fee-Only financial planner located in Seattle, WA, serving clients locally and across the country
Joseph Herbert co-founded trueNorth Wealth Advisors with Karen O’Brien. His goal is to work closely with his clients, making complex financial choices easy to understand, and guiding his clients to achieve their goals.
Joe plays an active role in the financial planning community and is a past President of the Financial Planning Association of Puget Sound. During his tenure as leader of the 400 member organization, Joe focused on increasing member participation in leadership roles and financial industry reform.
Licenses & Registrations
-Certified Financial Planner™ Certificant
-Bachelor of Science in Electrical Engineering
University of Washington
-CFP Certification Professional Educational Program
College for Financial Planning
-Financial Planning Association (FPA)
-National Association of Personal Financial Advisors (NAPFA)
2012 Board Chair - Financial Planning Association of Puget Sound
2011 President - Financial Planning Association of Puget Sound
2011 University of Washington Continuing Education CFP® Advisory Board
2010 President-Elect - Financial Planning Association of Puget Sound
2009 Corporate Resource Director - Financial Planning Association of Puget Sound
2008 Sponsorship Director - Financial Planning Association of Puget Sound
2013 University of Washington Masters in Accounting Program, Guest Lecturer
2012 University of Washington Masters in Accounting Program, Guest Lecturer
2011 Mayor's Office for Senior Citizens, Financial Risks and Securing your Future, Speaker
2011 FPA/National Council of Mayors, Financial Planning Day, Topic Expert Advisor
2011 FPA/King County Asset Building Coalition, Financial Fitness Day - Topic Expert Volunteer
2011 FPA of Puget Sound 8th Annual Symposium and Exposition, Master of Ceremonies
2010 FPA/National Council of Mayors, Financial Planning Day, Topic Expert Advisor
2010 Your Money Helpline - Topic Expert Volunteer
2010 University of Washington Masters in Accounting Program, Guest Lecturer
2009 University of Washington Masters in Accounting Program, Guest Lecturer
2008 University of Washington Masters in Accounting Program, Guest Lecturer
The Associated Press - Parents Find Prepaid Tuition Was Smart Bet, The Seattle Times June 30, 2009
Cash out or keep GET? Financial planners weigh in, The Seattle Times September 5, 2015
Joseph Hebert is a Member of the National Association of Personal Financial Advisors
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning
Welcome to trueNorth. Our goal is to be your financial partner, and to help you align your financial decisions and resources with your values and the life goals that are most important to you – your personal trueNorth.
We’re a good fit for people who are serious about developing a comprehensive financial plan, and who desire professional management of their investment portfolio.
We are a fee-only firm -- that’s fundamental. We don’t think it makes sense for someone to trust their financial decisions with an advisor who is subject to the conflicts of interest that commissions or referral fees can generate.
We have developed a financial planning process that is collaborative, detailed, and systematic. People commonly come to us feeling tremendous uncertainty about their financial future; by the time they’ve worked with us through the financial planning process, they have a better understanding of exactly what needs to be done and more importantly, understand why.
As investment advisors, we take on the management of our clients’ nest eggs. Our portfolio management process is as disciplined as our planning process, and provides the same benefits: peace of mind, clarity in the face of uncertainty, and a strategy designed to get each client where they, in particular, want to go.
Certified Financial Planner™Professionals
As a team of Certified Financial Planner™ professionals, we’re strongly positioned to extend the benefits of a team approach as well as the independence and objectivity of an advisor-owned firm.
We are located in the heart of downtown Seattle and work primarily with clients in Washington State.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
Joseph Hebert is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Joseph Hebert is a member of The Financial Planning Association® (FPA®)
FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.
trueNorth Wealth Advisors has access to Dimensional Funds
The Dimensional approach focuses on academic research that isolates the factors that tend to outperform the broad market over long time periods and the risk characteristics that can be eliminated from a portfolio. While indexes are simply measures of an asset class, DFA funds aim to efficiently capture the excess returns of an asset class without taking uncompensated risk—and at a low cost.
Contact Joseph Hebert
1200 5th Ave
Seattle, WA 98101