Julia Lilly


Ryerson Financial

Founder and Wealth Advisor

Julia Lilly


Ryerson Financial

Founder and Wealth Advisor

As an hourly, advice-only, fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Julia Lilly, CFP®, ABFP™, MBA

Fee-Only financial planner located in Houston, TX, serving clients locally and across the country

Julia Lilly is a Houston, TX fee-only financial planner. Ryerson Financial provides comprehensive and objective financial planning to help mid-career families and individuals organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisory firm, Ryerson Financial never receives commissions of any kind and has a legal obligation to provide unbiased and trustworthy financial advice.

Julia Lilly is a Certified Financial Planner ® and Accredited Behavioral Finance Professional™ who is passionate about providing unbiased, holistic financial planning to her clients.

Julia founded Ryerson Financial to bring a unique financial planning solution to mid-career individuals and families looking to organize their financial lives. Ryerson Financial is about more than the dollars in an investment account. The firm focuses on helping clients craft a flexible plan that reflects their goals and dreams.

Most of Julia's career has been in the financial services industry ranging from investment banking, government consulting, higher education financial management, and personal financial planning.  These experiences gave her a broad perspective on the power of proper planning.

Following graduation from the University of North Carolina - Chapel Hill, Julia certainly never imagined that her life plan would involve a career in finance.  She began her professional journey in the legal world, quickly learning that she was far more excited about the law firm's finances and operations than the legal work. This realization led Julia to pursue an M.B.A. from San Diego State University while living in California during her husband’s service in the U.S. Marine Corps.

Julia spends most of her time outside work with her husband and three kids. Her family recently moved to Houston, TX, where she enjoys exploring her new neighborhood, reading, staying active, and volunteering at her children’s school. Julia also serves as a volunteer financial coach with Savvy Ladies.

Julia Lilly is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

At Ryerson Financial, we are unbiased advocates for our clients. Our focus is entirely on your financial health and well-being. Whether you are looking for an advisor to help tackle a specific financial question or a long-term relationship with an unbiased coach, we tailor our solutions to you.

Our core tenets are simplicity and value. As such, clients of Ryerson Financial pay a flat hourly fee for all financial planning services. We receive no commissions or assets under management fees. Think of us as personal consultants who provide essential and personalized financial advice.

We provide advice-only financial planning to mid-career families and individuals looking to live healthier financial lives. What does that mean?

  • We bring your financial life into focus by organizing everything into a financial dashboard
  • We provide a sounding board for all of your financial questions
  • We align your financial goals with your core values
  • We serve as an accountability partner to keep your financial roadmap on track

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Tax Planning
  • Investment Management
  • College Education Planning
  • Cash Flow Management

Ideal Clients

  • Mid-Career Professionals
  • Growing Families
  • Business Owners and Executives
  • Novice Investors
  • "Do It Yourself" Investors

Working Together

  • Virtual Meetings
  • In-Person Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • XY Planning Network
    Julia Lilly is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • National Association of Personal Financial Advisors (NAPFA)
    Julia Lilly is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Julia Lilly is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Accredited Behavioral Finance Professional (ABFP)
    Julia Lilly is an Accredited Behavioral Finance Professional℠ (ABFP℠)

    As the first advisor-focused behavioral finance designation from an accredited college or university, the Accredited Behavioral Finance Professional℠ or ABFP℠ program, is a unique program that enhances advisors’ emotional competencies, client interactions, and financial planning advice through a thorough understanding of psychological explanations for economic behavior and hands-on practice of knowledge.

Contact Julia Lilly

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Office Locations:

  • By Appointment
    and Virtual
    Houston, TX 77070

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