Julie McDaniel



Partner, Financial Planner

Julie McDaniel



Partner, Financial Planner

At IMPACTfolio®, our mission is to radically reject the established norms of the financial service industry. We are leaving behind traditional investing that is focused only on the shareholder. Instead, we are embracing impact investing that takes a stakeholder approach to generate financial, social, and environmental returns. - Julie McDaniel, CFP®

Fee-Only financial planner located in Denver, CO, serving clients locally and across the country

Julie McDaniel is a Denver, CO fee-only financial planner. IMPACTfolio® provides comprehensive financial planning and portfolio management with a focus on Environmental, Social, and Governance (ESG) investing to help our clients grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Julie McDaniel is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice. In addition, IMPACTfolio charges a flat annual retainer fee. We feel strongly that this structure is the most equitable to investors and helps to reduce the conflicts of the asset-gathering model.

Julie McDaniel has been a tireless advocate for clients since she entered the industry with a degree in Personal Financial Planning from Kansas State University in 2006. She will continue to break glass ceilings and knock down doors for the rest of her career as a CERTIFIED FINANCIAL PLANNER™. She dives deep into her client’s financial picture to ensure every piece of the puzzle fits together correctly. Julie learns just as much from her clients as they learn from her.
Julie is the “S” in the ESG (Environmental, Social, & Governance) investing principles. She is a strong advocate for human rights, community involvement, ethical and fair treatment of employees in corporations, and the L.G.B.T.Q.I.A.+ community. She has given back to the Denver community by volunteering with several non-profits over the last couple of decades. This includes Project Angel HeartSunrise Senior LivingDenver KidsUpstream Impact, and mentoring students at Kansas State University and Colorado State University. In 2018, Julie was a recipient of The Philanthropic Leadership Award from The Denver Foundation. She is currently a member of the Fee-Only Network and the University of Colorado President's Gift Planning Advisory Council.

Away from the office, Julie and her husband stay active by hiking, skiing, golfing, traveling, and enjoying time with their sweet daughter. She is an active member of four book clubs and enjoys a lean-in network of friends and family.

Triple Bottom Line Investing

All companies have not only a financial return, but also a social and environmental return. Whether intentional or not, businesses make an impact on their customers, employees, the community, and the environment. Some companies create value while others extract value. The only question is whether we – as investors – are going to take these non-financial returns into consideration.

At IMPACTfolio®, our process involves what we call “triple bottom line” investing by seeking an environmental return, a social return, and a financial return. These three sources of return are what we refer to as our 3 P’s: Planet, People, and Profit.

The Questions We Ask

A financial plan is only as good as the questions being asked when creating it. At IMPACTfolio®, we use what we call our 3 D’s. It involves the following three types of questions: data gathering, diagnosis, and discovery. Each of these serve a unique and distinct purpose.

Data gathering questions ensure that we have the proper information to do analysis and make recommendations. Diagnostic questions bring intentionality to planning by ensuring that clients are aware of the consequences of various aspects of their financial situation and decisions they have made thus far. Discovery questions infuse a plan with meaning by facilitating conversations about what's most important to the client and then anchoring the plan according to those values.

This 3D approach to client inquiry is what really brings a financial plan to life.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Environmental, Social, and Governance (ESG) Investing
  • Holistic Financial Planning
  • Tax Planning
  • College Education Planning
  • Cash Flow Planning

Ideal Clients

  • Gen X & Millennials
  • Retirees and Near Retirees
  • Socially Responsible Investors
  • Growing Families
  • Sudden Money Situations

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Flat Annual Retainer Fee
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Julie McDaniel

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Office Locations:

  • 44 Cook Street
    Suite 100
    Denver, CO 80206

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