Justin Pritchard


Approach Financial, Inc.


Justin Pritchard


Approach Financial, Inc.


Let's plan your future and take action together so you can focus on the most important things in life! - Justin Pritchard, CFP®, PPC®, RMA®, MBA

Fee-Only financial planner located in Montrose, CO, serving clients locally and across the country

Justin Pritchard is a Montrose, CO fee-only financial planner. Approach Financial, Inc. provides retirement planning, investment management, and consulting on small business retirement plans to help busy clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Justin Pritchard is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Hi, I’m Justin Pritchard, CFP® with Approach Financial, Inc. in Montrose, Colorado. I’ve been helping people manage their finances for over 15 years, and my goal is to help you get things done and get on with the more important things in life. Whether you prefer to spend time with loved ones, get outdoors, or do anything else, completing those necessary financial tasks makes it easier.

You've got potential changes on the horizon? Let's make a plan so you can gain clarity and confidence as you move toward the next chapter.

My primary focus is retirement planning. As you move toward the next chapter in life, you may want to explore how things might unfold and make sure you're doing the right things.

  • Do you have enough to retire, or are you on track for a comfortable retirement?
  • How much can you spend each month or year?
  • What taxes will you owe in retirement?
  • Will health care spending be an issue?
  • Are you investing in a way that makes sense for your long-term goals?

We can talk about all that and more. I work under a variety of models, including flat-fee and project engagements. But if you want me to manage assets for you, that's an option.

I’ve also worked with numerous workplace retirement plans (such as 401k plans), so I can handle plan operations as well as help employees—the people who save in those plans—make sense of their finances and work toward their goals. For retirement plans, small businesses and self-employed entrepreneurs are my sweet spot. I provide everything from plan consulting and setup to ongoing service, participant education, and financial wellness.

I earned an MBA and MSIS from the University of Colorado in 2003 and became a CERTIFIED FINANCIAL PLANNER™ professional in 2010. I’ve written about personal finance, loans, insurance, retirement, and more, and I enjoy staying up to date on new developments.

Let's talk! Pick a time for a quick introductory call, or download some of my freebies to help you plan and invest.

Justin Pritchard is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Approach Financial  is an independent financial planning practice that has over 14 years of experience serving clients. Approach Financial works with many of the same clients, relationships, and retirement plans as before, but is now a fee-only practice. Based in Montrose, CO, and serving clients across the U.S. online and by phone (subject to state law).  Approach Financial has experience working with small business and self-employed entrepreneurs. We cover financial planning and investment management for individuals and families, small business retirement plans (401k and more), investment management, and general consulting.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning
  • 401(k) Plans for Small Business

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors
  • Self-Employed Individuals

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • XY Planning Network
    Justin Pritchard is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

  • National Association of Personal Financial Advisors (NAPFA)
    Justin Pritchard is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Justin Pritchard is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Professional Plan Consultant
    Justin Pritchard is a Professional Plan Consultant™

    Advisors specifically interested in building their retirement plan advisory business pursue the Professional Plan Consultant® (PPC®) Designation. This training course teaches advisors a framework for managing successful and compliant 401(k) plans. Those who successfully earn their PPC® Designation demonstrate to clients and prospects their knowledge of ERISA requirements for employer-sponsored retirement plans and their ability to carry out plan services with a fiduciary standard of care.

  • Retirement Management Advisor® (RMA®)
    Justin Pritchard is a Retirement Management Advisor® (RMA®)

    The RMA designation is an advanced certification for financial professionals that provides them with knowledge to build custom retirement income plans for their clients to better mitigate risk and ensure better outcomes. RMA professionals to take a holistic approach to your retirement needs and look beyond managing investments or retirement products and take a multidisciplinary approach to develop a complete framework for your retirement plan.

Contact Justin Pritchard

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Office Locations:

  • 210 East Main Street
    Montrose, CO 81401
  • Mailing Address
    236 South 3rd St. PMB 216
    Montrose, CO 81401

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