L Edward Price
CFP®
RTD Financial
Financial Planner
L Edward Price
CFP®
RTD Financial
Financial Planner
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - L Edward Price, CFP®
Fee-Only financial planner located in Philadelphia, PA, serving clients locally and across the country
Meet L Edward Price
Ed Price is a Financial Planner with RTD Financial. Previous to Ed joining RTD in 2013, he worked at eMoney Advisor, a technology leader dedicated to promoting the development of sound strategies for achieving short and long-term financial goals. At eMoney, Ed was the Director of Financial Planning where he served as a technical expert on financial planning related topics and how they are integrated with the eMoney software program. Prior to that, Ed was employed at Vanguard for ten years working with high net worth clients in Vanguard’s advice services and business development units.
Ed graduated from Bloomsburg University in 1991 with a BA degree in economics. He also studied through the American College where he earned the CERTIFIED FINANCIAL PLANNER™ designation.
Ed currently serves on RTD’s Financial Planning Committee and currently chairs RTD’s Advanced Planning Excellence Committee. He grew up in the Poconos and moved to Chester County in 1994 where he now resides with his wife, Carol, and three children. Ed enjoys skiing, reading, and spending time with his family.
L Edward Price is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Professional Designations & Affiliations
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L Edward Price is a NAPFA Associate
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Contact L Edward Price
Office Locations:
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30 S 17th Street
Suite 1620
Philadelphia, PA 19103