Lauri Salverda


Castle Rock Financial Planning, Inc.

Financial Advisor

Lauri Salverda


Castle Rock Financial Planning, Inc.

Financial Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Lauri Salverda, CFP®, CFA, AIF®

(651) 294-0013

Fee Only financial planner located in St. Paul, MN and serving the entire region

Lauri Salverda is a Mendota Heights, MN fee-only financial planner. Castle Rock Financial Planning, Inc. provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Lauri Salverda is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Lauri Salverda has been in the financial industry for more than 25 years, the last twelve of which she has been working with individuals and families to help them reach their financial goals. From an early age Lauri knew she wanted to work in finance. She babysat and saved her money while her friends were at the movies. It was a passion for her then and she is just as passionate about helping others with their money now.

"I find it rewarding to help others with the financial aspects of their lives with which they are not always comfortable. We look at the issues, see the challenges and work to find the solutions that will enable them to reach their financial goals and live the life they've always wanted. It doesn't get much more rewarding than that."

Lauri also finds great rewards in the community volunteering she does for Best Prep, Junior Achievement and Habitat for Humanity. Part of her giving back is serving as the 2011 President of the Financial Planning Association of Minnesota and the 2012 Board Chair. She is also the Twin Cities Coordinator for the National Association of Personal Financial Advisors (NAPFA) Midwest Speakers Bureau. Lauri also serves on the board of the St. Paul Branch of the American Association of University Women (AAUW), and serves on the Investment Committee for the Girl Scouts of Minnesota and Wisconsin River Valley.

The mother of four children, she is very busy with family activities including beekeeping and is an avid knitter and gardener when she can squeeze it in!

B.A., Economics, Bryn Mawr College, Bryn Mawr Pennsylvania

Professional Credentials
Chartered Financial Analyst
Certified Financial Planner
Accredited Investment Fiduciary

Professional Associations
CFA Institute
NAPFA Midwest Speakers Bureau
Twin Cities Society of Security Analysts
Financial Planning Association

Personal Affiliations
Board – St. Paul Association of University Women
Investment Committee – Girl Scouts of MN/WI River Valleys

Lauri Salverda is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

We work with clients who value having a trusted partner in making significant life choices regarding their financial future. As a fiduciary and fee-only financial planner, we offer comprehensive financial planning and investment management services, independent of conflicts of interest.

We build lasting relationships based on trust and a complete understanding of your goals for the future. We ask our clients meaningful questions, listen carefully to your answers and develop specific solutions to meet your individual needs. We meet as needed to evaluate your plan and make adjustments to remain relevant and assist you in reaching your unique goals whatever they may be. Our goal is to create an open and comfortable atmosphere to work through any financial questions that may arise and to make it easy to execute your plan that we’ve created together.

We work with individuals, traditional and same-sex couples and families. Because of our background and experience, we can help multiple generations of your family communicate about money and plan for the future together.

By acting as fiduciaries, we can avoid external conflicts as we provide information and design a plan that assists you in meeting your goals in life. We always seek to do what’s in your best interests, giving you confidence that someone is in your corner. We work collaboratively with your outside legal, accounting and insurance professionals to integrate these areas into your financial plans and investment strategies.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Lauri Salverda is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Lauri Salverda is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • Financial Planning Association
    Lauri Salverda is a member of The Financial Planning Association® (FPA®)

    FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.

  • CFA - Chartered Financial Analyst
    Lauri Salverda is a CFA® charterholder

    A Chartered Financial Analyst® (CFA®) is a professional designation given by the CFA Institute, formerly AIMR, that measures the competence and integrity of financial analysts. Candidates are required to pass three levels of exams covering areas such as accounting, economics, ethics, money management and security analysis.

  • Accredited Investment Fiduciary®
    Lauri Salverda is an Accredited Investment Fiduciary® (AIF)

    Advisors who have earned the Accredited Investment Fiduciary designation are able to immediately show that they are interested in and working towards the best interests of their clients. They have gone through training, met the qualifications, and passed the exam allowing use of the AIF designation.

Contact Lauri Salverda

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Office Locations:

  • 2267 Waters Drive
    Mendota Heights, MN 55120

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