Matthew Elliott


J.F. Williams Co., Inc.

CEO and Financial Planner

Matthew Elliott


J.F. Williams Co., Inc.

CEO and Financial Planner

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Matthew Elliott, CFP®

Fee-Only financial planner located in Denver, CO, serving clients locally and across the country.

Matthew Elliott is a Denver, CO fee-only financial planner. JJ.F. Williams Co., Inc. provides comprehensive financial planning, investment management, and income tax planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Matthew Elliott is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Matt Elliott joined J.F. Williams Co., Inc. in April 2008 with prior experience in personal financial planning for a Denver-based, fee-only advisory firm, as well as business technology consulting expertise from his career with a Fortune 500 company based in Silicon Valley. Matt began serving as the CEO of J.F. Williams Co., Inc. in 2017. As far as where things are headed in the future, Matt’s role is continuing to build an environment where financial professionals can foster their growth through apprenticeship, peer review and an ongoing commitment to competence and development. This way, our firm is prepared to help our clients plan through life’s transitions.

Matt has a bachelor’s degree in business administration – finance from Humboldt State University and a master's degree in financial planning and taxation from Golden Gate University. He holds a Financial Planning Certificate from Kaplan University and obtained his CERTIFIED FINANCIAL PLANNER™ (CFP®) certification in 2008. Matt has served on the board and as chapter president for the Colorado chapter of the Financial Planning Association (FPA®). He is also a member of the National Association of Personal Financial Advisors.

Matt’s interests outside of work include staying active, playing music, learning bits of Mandarin and hanging with his family.

Matthew Elliott is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Since 1995, J. F. Williams Co., Inc. has focused on helping people manage their money to tend to their life. We build long-term client relationships that feel calm and comfortable, informed and relaxed. We connect your financial and personal affairs – your assets and your aspirations – and we help you prepare for and transition through life’s obstacles.

Integrated oversight for your patchwork of pursuits

Throughout your life well lived, you’ve accumulated your favorite people, places, interests and experiences. You’ve also accumulated investments, spending habits, insurance policies, estate planning documents. Then there are all those specialized names and numbers you must call for each concern.

What’s missing is advisory oversight: a seasoned expert to help you gather your parts into a seamless whole. At J.F. Williams Co., Inc., we dedicate ourselves to stitching together your financial affairs, smoothing out financial gaps and overlaps, and weaving your material wealth into the fabric of your personal pursuits. Our integrated services include:

  • Financial Planning
  • Investment Management
  • Retirement Planning
  • Transition Planning

It begins with a plan.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

Contact Matthew Elliott

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Office Locations:

  • 1120 Lincoln Street
    Suite 1603
    Denver, CO 80203

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