Matthew Goff

The Goff Financial Group

Founder & Chief Investment Officer

Matthew Goff

The Goff Financial Group

Founder & Chief Investment Officer

As a fee-only financial planner and investment advisor, my focus is to offer unbiased financial advice to help you achieve your life goals. - Matthew Goff

Fee-Only & Fully Independent Financial Advisor

Matthew Goff is a Houston, TX fee-only financial planner. The Goff Financial Group provides customized investment management and financial planning to help individuals, couples and energy sector employees and retirees organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Matthew Goff is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Matthew Goff is the founder and Chief Investment Officer of The Goff Financial Group is a fee-only and fully independent investment advisory firm registered with the SEC.  As of December 31, 2021, the company managed approximately $457,552,800 on a discretionary basis, with $0 in non-discretionary assets under management. In addition to assets that we manage, our assets under advisement were approximately $13,515,927.

Mr. Goff began his career in financial services at Lehman Brothers in 1993 after graduating from the University of Texas in Austin with a major in finance.   Mr. Goff manages portfolios for individuals, couples, trusts, retirement plans, and corporations. 

For four consecutive years, Mr. Goff has been included in the Five Star Award Professionals list as featured in Texas Monthly Magazine.  Mr. Goff has also been rated as a Five Star advisor by the Paladin Registry since 2006.  Mr. Goff is an active member of the National Association of Personal Financial Advisors (NAPFA), the country’s leading professional association of fee-only financial advisors. 

The Goff Financial Group has been serving Texas for more than 25 years. The company specializes in providing highly customized investment strategies for long-term investors.

Matthew Goff is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Why The Goff Financial Group?

  • Rated as a 5 Star Advisor by the Paladin Registry
  • Included in the Five Star Award Professionals list as featured in Texas Monthly Magazine for four consecutive years
  • Accredited Member of the Better Business Bureau with an A+ Rating
  • As an SEC registered investment advisory company, we have over $187.5 million in private accounts under management for long-term investors. We have over 20 years of experience managing capital for long-term investors on a fee-only basis.

Trust is a popular word. You hear it frequently in the financial world, but why should you believe it? For us, it’s the essence of what we offer to our clients—straight talk and undiluted investment advice, based solely on their best interests. It’s a claim we back up with a history of servicing our client with an expertise in customized investment solutions. We’re committed to building your financial future. Not ours.

We provide customized investment management services based on your comfort level with risk and long-term objectives:

  • Tax-efficient investment strategies for high net-worth investors;
  • Independent and objective investment research and advice;
  • Strategies for nonqualified and incentive stock options;
  • Investment recommendations for executive-deferred compensation plans that complement other investment accounts;
  • Retirement income planning; and
  • Coordination of services with your tax and legal advisors.

Whether you need advice as a business owner, an executive, a retiree, or all of the above—we understand your needs as an individual. We understand that demanding schedules can leave you with little time to look after financial matters. That’s why we are committed to being your advocate, a commitment that begins day one.

As a unique individual, you have unique challenges. Meeting these challenges requires a realistic view of your finances. We can help you answer such questions as:

  • Am I taking too much risk with my investments?
  • Am I making sufficient returns on my money?
  • How can I avoid outliving my money?
  • Are my company-sponsored retirement accounts being managed in a manner consistent with goals?

These are but a few of the factors affecting your financial future—and we’ll evaluate everything, providing you with a plan you can feel confident about.

Our Fiduciary Duty to Put Your Interest First

Your financial goals are our highest priority. We have the knowledge, experience and integrity to help you achieve what is most important to you including financial independence, a secure and comfortable retirement, travel and a second home.

We provide the peace of mind that comes with knowing you have entrusted your financial future to a firm that will always place your interests first. Unlike many other firms, all of our services are provided on a fee-only basis, we have a FIDUCIARY DUTY to put your interests first, and you always have direct access to the investment manager for your accounts as opposed to a sales agent.


Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Investment Management
  • Retirement Income Planning
  • Comprehensive Financial Planning
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Matthew Goff is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

Contact Matthew Goff

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Office Locations:

  • 11 Greenway Plaza
    Suite 1425
    Houston, TX 77046

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