​Matthias ​Giezendanner


San Francisco Wealth Planning LLC

Founder & Wealth Advisor

​Matthias ​Giezendanner


San Francisco Wealth Planning LLC

Founder & Wealth Advisor

In San Francisco, equity compensation in the form of RSUs, ISOs, NSO’s and Restricted Stock creates significant opportunity while at times creating unexpected and challenging complexity. The opportunity to plan well is tremendous. - ​Matthias ​Giezendanner, CFP®, EA

Fee-Only financial planner working with technology professionals navigating equity compensation, the exercise and sale of incentive stock options, and IPOs and liquidity events serving clients in San Francisco and the Bay Area.

​Matthias ​Giezendanner is a Bay Area fee-only financial advisor serving clients in San Francisco and across the country. San Francisco Wealth Planning LLC provides comprehensive financial planning to help mid-career technology professionals and their families navigate their equity and financial planning through transitions such as an IPO or public listing, and how to utilize their equity wealth to create long-term financial freedom. As a fee-only, fiduciary, and independent financial advisor, ​Matthias ​Giezendanner is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

​Matthias ​Giezendanner holds the CFP® certification and is a staunch advocate for the fiduciary standard.

He completed UC Berkeley’s Extension Program in Personal Financial Planning in San Francisco at the top of his class and is a former member of the Board of Directors of the San Francisco Financial Planning Association. As an Enrolled Agent, he also holds the highest credential the IRS awards and is authorized to represent taxpayers before the Internal Revenue Service. As a voracious learner, he finds joy in using his deep experience in stock option planning to help clients navigate the complexities of their equity compensation through tax planning, risk mitigation, and research-based investment planning.

In his spare time, he enjoys fly fishing, reading from Bill Gates’ book list, watching baseball, collecting mechanical watches and wine, and exploring the parks, food, and museums of the San Francisco Bay Area with his family. After nearly two decades living in San Francisco, Matthias and his family now enjoy the slower pace of life and community in Petaluma.

We’re here to make your life easier. You will experience the peace of knowing that your financial life is fully integrated with what you value. You’ll know your financial trajectory and move forward with a solid foundation for ongoing success. You’ll align your purpose and joys with both the financial choices you make daily and the large pivotal decisions that have lasting impacts on your future. We’ll start by exploring with you what makes you tick, what brings you joy, who matters to you most, and your financial values and concerns.

We’ll take a deep dive into your current financial picture. From there, we partner with you to provide clarity about where you are, your possibilities, and where you are going- empowering you to make the best possible decisions now and moving forward. By coupling technical expertise with a knowledge of who you are, our partnership frees you to spend more time doing the things you excel at and love.

We typically begin work with clients who are navigating complexity around a growing family, purchasing a home, or are navigating equity compensation and the decisions they face with their restricted stock, incentive stock options (ISOs) and AMT, or a company IPO. We walk alongside you as a thought partner to navigate these complexities and empower you to make smart decisions now and into the future.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • IPOs & Liquidity Events
  • Comprehensive Financial Planning
  • Equity Compensation
  • Incentive Stock Option Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Startup Equity Recipients
  • Technology Professionals
  • Mid-Career Professionals
  • Growing Families
  • Sudden Money Situations

Working Together

  • Clearly Defined Fees
  • ISO Tax Planning
  • No Product Sales
  • Complimentary Initial Consultation
  • Virtual Meetings

Professional Designations & Affiliations

Contact ​Matthias ​Giezendanner

Please enter your name
Please enter a valid 10 digit US phone number in the format xxx-yyy-zzzz
Please enter a valid email address
Please leave a message for the advisor.
Clear Form
Please verify that you aren't a robot.
There was an issue sending your message. If this issue persists, please contact support.
Message Sent! Your message info will be displayed in other advisor contact forms to make it easy to send to multiple advisors. We do not share your message content beyond the advisors you choose.

Office Locations:

  • By Appointment or Virtual
    Petaluma, CA 94954

Outdated Browser Detected!

If you're seeing this message, it's because the web browser you're using to access our site is much older and no longer supported. Due to privacy and safety concerns, we don't allow older browsers to access our site. In order to access WhyFiduciary.com, please use a newer browser, like Internet Explorer 10 or above, Google Chrome, or Mozilla Firefox.

Download a newer browser