Morgan Smith Jr.
CFP®
WorthPointe
Partner and Financial Planner
Morgan Smith Jr.
CFP®
WorthPointe
Partner and Financial Planner
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Morgan Smith Jr., CFP®
Fee-Only Financial Planner serving clients nation-wide, with offices in Dallas, Fort Worth, Orange County and San Diego.

Morgan Smith Jr. is a San Diego, CA fee-only financial planner. WorthPointe provides comprehensive and objective financial planning to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Morgan Smith Jr. is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Morgan Smith, CFP®, who has been a fee-only advisor for over 15 years, specializes in wealth management for successful families, business owners, retirement plans and institutions requiring a disciplined fiduciary process. He has 20+ years of experience in leadership positions in finance, business development, and education, and he’s lived and traveled abroad extensively, cultivating a unique perspective and insight into the interrelationship between investments and successful investors.
Morgan graduated from the University of San Diego cum laude with a BA in computer science and was commissioned as an officer in the U.S. Navy. After receiving his Naval Flight Officer wings, he was based out of NAS Miramar and made numerous deployments with Fighter Squadron 51 in the F-14A Tomcat, including combat operations in the Persian Gulf.
As an Assistant Professor of Naval Science at the University of San Diego, Morgan taught engineering and leadership and management and received an International MBA. Morgan also holds the CERTIFIED FINANCIAL PLANNER™ professional credential. He has been a frequent speaker to many professional organizations and has appeared on CNBC and Fox Business New Live. He is President of the Mahabodhi Buddhist Charitable Organization and a founding member of the Strategic Trusted Advisors Roundtable.
Morgan is also an accomplished musician and songwriter. He has written and released five albums and plays guitar, blues harp, and drums. He has played concerts with a long list of well-known bands.
Morgan Smith Jr. is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
WorthPointe is a fee-only financial planning firm built to support strong client-relationships, long-term financial planning, and act as an unbiased source of financial advice for business owners, executives, and their families. Our CERTIFIED FINANCIAL PLANNER™ professionals integrate investment consulting with tax planning, asset protection, estate planning and charitable giving; using our five-step process.
As a fee-only firm, you always know what you're paying for by laying out the precise nature of our financial planning services and how our strategies support your unique financial planning/wealth management goals. Our CERTIFIED FINANCIAL PLANNER™ professionals cater to a select group of high growth entrepreneurs and their families by providing client-centered advice and customizable strategies. To discuss partnering with one of our financial planners, contact us today.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
Ideal Clients
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
Working Together
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
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Morgan Smith Jr. is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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Morgan Smith Jr. is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
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Morgan Smith Jr. earned the Certificate in Blockchain and Digital Assets℠
Financial professionals who hold the Certificate in Blockchain and Assets℠ issued by Digital Assets Council of Financial Professionals (DACFP) have earned the essential knowledge and skills they need to provide their clients accurate, relevant, timely and valuable advice about blockchain and digital asset management. Graduates of the Certificate program have taken the only course of its kind about this emerging ecosystem created for financial advisors by leading financial advisors.
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Morgan Smith Jr. is the Author of Generation Squeezed: A Holistic Guide for Taking Care of Aging Parents
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Morgan Smith Jr. is Quoted in the Wall Street Journal: "Adviser Sends His Clients on a Road Trip"
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Morgan Smith Jr. is Quoted on Think Glink: "Before You Retire: 30 Days Away"
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Morgan Smith Jr. is interviewed by University of San Diego Alumni Association Zoom Trips: "Student Loan Advice, CFP Careers and Caring for Aging Parents During COVID-19"
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Morgan Smith Jr. is Interviewed on The John Chapman Show Podcast: "Dealing with Aging Parents and Settling An Estate"
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Morgan Smith Jr. is a Guest on the Brilliantly Resilient Podcast: "How To Be Financially Resilient in COVID_19 & More"
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Morgan Smith Jr. is Featured in the Coronado Eagle Journal: "Morgan Smith Authors Book To Assist With Life’s Financial Transitions"
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Morgan Smith Jr. is a Special Guest on the Practical Wellness Podcast with Jaya Jaya Myra
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Morgan Smith Jr. is Interviewed on Demi and Dad Podcast: "Dollars and Sense"
Contact Morgan Smith Jr.
Office Locations:
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888 Prospect St
Suite 200
La Jolla, TX 92037