Paige Farrell

CFP®, M.A.

Endeavor Financial Planning

Financial Planner & Investment Advisor

Paige Farrell

CFP®, M.A.

Endeavor Financial Planning

Financial Planner & Investment Advisor

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Paige Farrell, CFP®, M.A.


Fee-only Financial Planner with offices in Sacramento and Davis, CA, serving clients locally and across the country.

Meet Paige Farrell

Paige Farrell is a fee-only CERTIFIED FINANCIAL PLANNER™ at Endeavor Financial Planning in Sacramento, CA.

I am not your typical financial advisor. In fact, I founded Endeavor because I believe that everyone needs access to a financial planner who is transparent and truly has your best interest at heart, grounded in academic principles of investing, and understands that money and psychology are deeply intertwined.

Whether you are a professional in the peak of your career, someone in the midst of a major life event like an inheritance or divorce, or starting retirement, you know how important it is to manage your money and invest wisely. Financial planning is a lifelong endeavor and there are many unique paths to success. I help you filter out the noise and get right to the business of organizing, growing, and protecting your assets.

Think of me as your nerdy bean-counting spouse who is analytical but caring. I help you make smart decisions about your money, avoid bad advice from unscrupulous advisors, and invest wisely to become financially independent. We'll talk about where you are, where you want to be, and then I'll help you close those gaps.

To schedule a meeting, visit to learn more. For information on my background, check out my LinkedIn profile.

Paige Farrell is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.

Contact Paige Farrell

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Office Locations:

  • 555 University Avenue
    Suite 284
    Sacramento, CA 95825
  • 502 Mace Blvd
    Suite 5
    Davis, CA 95618

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