CFP®, AIF®, RLP
HIGHLAND Financial Advisors, LLC
Founder, Wealth Advisor
Fee-Only Financial Planner serving the NY City, metropolitan area.
Reed focuses on retirement transition planning, financial life planning, and investment management for clients. Reed also serves as CEO and CIO developing our unique people, processes, and services.
Reed Fraasa holds the CERTIFIED FINANCIAL PLANNER™ designation and the Accredited Investment Fiduciary® designation, and is a Registered Life Planner ® from the Kinder Institute of Life Planning. Reed has over 27 years of experience and is a recognized leader in the financial planning profession. He has served as President of the Financial Planning Association of NJ. Reed has been quoted on CNBC, Wall Street Journal, New York Times, and is a frequent guest on PBS Nightly Business Report.
When Reed is not helping clients of the firm reach their goals, he lives his goals enjoying travel, surfing, snowboarding, skateboarding, and tennis with his family. He lives in Kinnelon with his wife Dana, their five children and their dog Bandit.
Reed Fraasa is a Member of the National Association of Personal Financial Advisors
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning
Financial Advisors Committed to Placing Your Needs First
We offer financial planning services to high net worth families and individuals all over the United States. Our independent financial planners and fiduciary investment advice comes with the obligation to place your needs ahead of our own. HIGHLAND Financial Advisors, LLC is located in Wayne, New Jersey.
Independent Financial Advisor
We created our independent, fee-only business model with the objective of placing your interests ahead of our own. This distinguishes our financial advisors from sales people. We do not make commissions and will never be compensated for the financial advice we give you. True financial planning is more than selling investments and providing investment advice. Our advisors are all CFP® practitioners and fiduciaries who will consider your entire financial life when creating your financial plan. What does it mean to put your clients interests first?
Our Planning Process
Our financial planning process begins with a free initial consultation in which we learn more about you. The time we spend in the beginning stages of your financial plan, exploring and clarifying your goals, is critical. Your vision of your future will provide a foundation for your financial plan and investment portfolio to be built upon. If you want to learn more about how to find a financial advisor that is best for you, click here to read our comprehensive guide.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
Reed Fraasa is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is the country’s leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
Reed Fraasa is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
Reed Fraasa is a member of The Financial Planning Association® (FPA®)
FPA® is the largest membership organization for CFP® professionals in the U.S. and supports high standards of professional competence, ethical conduct, and clear, complete disclosure when serving clients.
Reed Fraasa is an Accredited Investment Fiduciary® (AIF)
Advisors who have earned the Accredited Investment Fiduciary designation are able to immediately show that they are interested in and working towards the best interests of their clients. They have gone through training, met the qualifications, and passed the exam allowing use of the AIF designation.
Contact Reed Fraasa
1680 Route 23
Wayne, NJ 07470