Robert Finley
CFA®, CFP®
Virtue Asset Management
Financial Advisor
Robert Finley
CFA®, CFP®
Virtue Asset Management
Financial Advisor
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Robert Finley, CFA®, CFP®
Fee-Only Financial Planner serving the Chicago, IL area.

Robert Finley is a Barrington, IL fee-only financial planner. Virtue Asset Management provides comprehensive financial planning and investment management to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Robert Finley is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Robert Finley is a CFA® charterholder and a Certified Financial Planner™ certificant with 15 years of experience. Robert most recently managed over $375 million in assets for high net worth individuals as a Senior Portfolio Manager.
Robert grew up in Glenview, Illinois and graduated from Indiana University with a Bachelor of Science degree in Business, Finance major. He started his career in Wealth Management at LaSalle Bank, managing money for high net worth individuals, business owners, foundations and endowments. In 2007, LaSalle Bank was purchased by Bank of America and the Wealth Management department was integrated with U.S. Trust. In April 2013, Robert moved to TIAA-CREF's Trust department as a Senior Portfolio Manager. He launched Virtue Asset Management, an independent asset management company, in 2016.
In addition to his professional certifications, Robert is also a member of American Mensa and the National Association of Personal Financial Advisors (NAPFA). He lives in Barrington, Illinois with his wife and two children.
Robert Finley is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
You worked hard to accumulate your wealth. Virtue Asset Management is an independent company offering customized solutions and superior customer service to help you grow and protect your assets from unnecessary risk.
Our independence means you are served with unbiased, objective advice. It allows us to recommend products and solutions without any conflict of interest.
To achieve a heightened level of customization for each client in a cost efficient manner, we create diversified portfolios using individual stocks and bonds combined with exchange traded funds (ETFs). When appropriate, we will utilize mutual funds and options. Our portfolios are tax-optimized with a focus on maximizing after-tax returns on a risk-adjusted basis.
It is imperative for clients to be well informed about potential risks and rewards of their portfolios. We take prudent risks with our investments and rest assured that we will continue to monitor any changes in your portfolio or risk-reward profile.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
Ideal Clients
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
Working Together
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
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Robert Finley is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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Robert Finley is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
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Robert Finley is a CFA® charterholder
The CFA Program is the most respected and recognized investment management designation in the world with less than 200,000 charterholders globally.
This advisor has earned the Chartered Financial Analyst® designation (CFA® charter) by passing all three of the CFA exams and gaining relevant industry experience, demonstrating their mastery of the investment analysis and decision-making skills most needed in the global investment management profession.
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Robert Finley is a Member of 'Chicago Fee Only', a group of fee-only financial advisors in the Chicago, IL area serving clients locally
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Robert Finley is Quoted on CNBC: "Closed-end funds may be option for retirees searching for portfolio income"
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Robert Finley is Quoted on Time.com / Money: "This Bond Market Indicator Suggests Inflation Could Be Coming. Here's How to Protect Your Investments"
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Robert Finley is quoted in USA Today: "Get Christmas budget set for holiday spending in October"
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Robert Finley is Quoted on TheFinancialDiet.com: "How Most Americans Spend Their Paychecks & How To Make The Most Of Yours"
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Robert Finley is quoted in MarketWatch: "Americans will talk about sex and infidelity before they talk about this…"
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Robert Finley is quoted on Yahoo Finance
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Robert Finley is Quoted in The New York Post: "Admit it, you’re keeping this a secret"
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Robert Finley is Quoted on Fund Intelligence: "Ex-TIAA manager adds Chicago office as non-solicit expires"
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Robert Finley is Quoted on mentalfloss.com: "8 Money Mantras That Financial Planners Always Follow"
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Robert Finley is Quoted on Barrons: "ETF Investing to Suit Your Career"
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Robert Finley is Quoted on NerdWallet.com: "If at First You Miss a Financial Goal, Try, Try Again"
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Robert Finley is Quoted in US News and World Report: "Why Financial Advisors Love Value Stocks in 2018"
Contact Robert Finley
Office Locations:
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308 W. Main Street
Barrington, IL 60010 -
155 N. Wacker
Suite 4250
Chicago, IL 60606 -
2700 Patriot Blvd
Suite 250
Glenview, IL 60026