Rocklin Senavinin


Fiduciary Wealth Management

Financial Advisor, President and Co-Founder

Rocklin Senavinin


Fiduciary Wealth Management

Financial Advisor, President and Co-Founder

As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Rocklin Senavinin, CFP®

Fee-Only financial planner located in Little Rock, AR, serving clients locally and across the country

Rocklin Senavinin is a Little Rock, AR fee-only financial planner. Fiduciary Wealth Management provides comprehensive and objective financial planning and wealth management to help clients organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Rocklin Senavinin is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Roc Senavinin has nearly 20 years of experience in the financial services industry and has dedicated his career to helping individuals live comfortably in retirement and be able to enjoy the assets they have spent their career working for. He has experience working at large firms and decided to start Fiduciary Wealth Management because he appreciates the personal relationships he is able to develop with his clients.

At the firm, he works with individuals and families on their financial planning and complete wealth management needs. He enjoys watching the fruits of his labor pay off when his clients are able to live a wonderful retirement. Roc is a CERTIFIED FINANCIAL PLANNER™ professional, received his BBA in Finance, and holds FINRA Series 63 and 66 securities licenses. He was also named as one of Arkansas Business' 40 Under 40 in 2014, which honors 40 intriguing business and political leaders under 40 years old. (Click the above link for more information)  Roc is a member of the National Association of Personal Financial Advisors. (NAPFA)

When not in the office, Roc enjoys tennis, fishing and soccer. He is a past volunteer at Our House homeless shelter, where he provided basic budgeting education to some of their residents.  He is an active member of Christ the King church and on the board of trustees of the Mount Saint Mary Foundation.  

Rocklin Senavinin is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Fiduciary Wealth Management was founded in 2016 and is based in Little Rock, Arkansas. Based on a shared vision and a combined 50 years of industry experience, Rocklin Senavinin, CFP® and Edward P. Mahaffy, MBA, CFP®, CHFC® started the firm with the goal of always putting the client's needs first.

At FWM we understand that individuals and business owners may not fully understand the complexities of planning for retirement. We are committed to helping clients overcome this issue. We provide comprehensive wealth management and planning strategies with minimal effort required from our clients. Our streamlined results are easy to interpret, incorporate state-of-the-art planning tools and technology, and give careful consideration to tax-related and estate planning concerns.

When working with our clients, we act as a resource for guidance in regards to both their financial and personal needs. They know that they can call us with their concerns, we are always ready to help.

As an independent firm, Fiduciary Wealth Management has no sales quotas to meet, removing many conflicts of interest. We work with the client’s needs in mind and seek investments that are appropriate for them and their families. Our clients’ goals are at the forefront of our practice and we don’t take our fiduciary responsibility lightly.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Business Owners and Executives
  • Sudden Money Situations

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Rocklin Senavinin is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Rocklin Senavinin is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

Contact Rocklin Senavinin

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Office Locations:

  • 1501 N University Ave
    Suite 714
    Little Rock, AR 72207

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