Sean Rogers


Rogers Wealth Management Services


I can work with clients anywhere!

Sean Rogers


Rogers Wealth Management Services


As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Sean Rogers, CFP®

Fee-Only financial planner providing Gen X and Millennial individuals and families with competent, conflict free financial advice from the comfort of their home or office via virtual meetings

Sean Rogers is a Grand Rapids, MI fee-only financial planner. Rogers Wealth Management Services provides comprehensive financial planning and investement advisory to help Gen X & Millennials organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Sean Rogers is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Personal Background

Sean Rogers grew up in the Northeastern suburbs of Cleveland, Ohio and stayed close to home during his undergraduate education at John Carroll University.  In late 2005 he relocated to Bonita Springs, FL where he resided for thirteen years. In 2018 Sean relocated to Grand Rapids, MI based on a number of factors. He is recently divorced, and a proud father of two beautiful boys.

Hobbies and Interests

  • General mind & body wellness via the integration of nutrition, movement, stress management, sleep, environment, and general controllable factors that could possibly enhance the quality and length of life
  • Ongoing education and growth in all areas of life via books, articles, podcasts, events, etc…
  • Regenerative agriculture and local food systems
  • Culinary arts and other artisanal trades
  • Environmental, Social, and Governance (ESG) minded business management, investment, and product / service consumption
  • Everything dogs…
  • Ice hockey – I found myself on ice skates at an early age and played organized hockey through high school, college, and more recently in local men’s league teams in Southwest Florida. I hope to pick back up on that here in Michigan.

Professional Background

Sean earned his Bachelor’s degree from John Carroll University with a major in Business Management and a minor in Psychology. Shortly after relocating to Southwest Florida in 2005 he began to pursue a career in the financial services industry as a mortgage professional. It did not take long for him to recognize that this particular segment of the industry was driven by short term transactional relationships. Seeking an opportunity to pursue relationships with clients that were longer term and wider in scope, in 2007 he began the process of becoming licensed to deliver insurance and investment advice to the public.

By the end of 2008, he obtained his Florida 215 insurance license, passed the Series 7 General Securities Representative Exam (GSRE), and also passed the Series 66 (The Uniform Combined State Law) examination. From 2008 thru September of 2014, Sean worked with a firm in Fort Myers, Florida providing insurance and investment related advice and services to his clients. During this time Sean gained considerable knowledge and experience in all of the core domains related to personal finance and made the decision to become a Certified Financial Planner™ professional in an effort to build competence and demonstrate a commitment to his calling.

Sean Rogers is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning

The Financial Services Industry is Broken.  Unfortunately, when it comes to finding and hiring a financial advisor that is both competent and committed to working in your best interest, the odds are against you.  I know from personal experience because once upon a time I found myself on what I now consider to be the “Dark Side” of the financial services industry.  

When and how Sean realized that the industry was broken…

In January of 2014, Sean became a Certified Financial Planner™ professional. While he was working with his prior firm, his compensation was generated in a number of different ways, but the primary source was from commissions that were generated as a result of selling financial products such as disability insurance, life insurance, long term care insurance, and annuities. This was because like many firms, the profitability of the organization did not depend on the the delivery of competent and unbiased advice – it depended on the sale of proprietary products and the commission that those products generated.  Over time as a result of his personal experiences and exposure to what others in the industry were doing, he started to question whether or not this was the most appropriate environment to be working with a client in. He was struggling with the idea that there was a direct link between the advice that he gave and how he was compensated. Said differently, he was only compensated when financial products were sold. This did not sit well with Sean because as a Certified Financial Planner™ professional, he was now held to a different set of standards and was required to take on the role of a fiduciary when working with clients – a higher standard of care than is required by a large percentage of the industry.

Pursuit of a better approach…

After a great deal of soul searching and conducting research on the various business models that existed in the marketplace, Sean realized that there was only one way that he felt comfortable delivering and being compensated for financial advice. It had to be comprehensive, competent advice, delivered in a conflict-free environment. In October of 2014 Sean began his pursuit of building an independent financial practice with this core conviction in mind. Since that time he has served many families and has uncovered what he feels are the essential elements of a successful relationship between a family and their trusted advisor. At the end of the day, he feels that the purpose of his existence in this industry is to create a structured environment that will allow individuals and families to:

  1. Establish financial goals that are deeply connected to their unique personal values and life mission.
  2. Navigate through a process that will allow them to study their current and future expected financial position as it relates to their financial goals and gain extreme clarity on the actions that they can take to close the gap between their current reality and future desired outcome(s).

Sean has developed a process centered around the integration of what he calls the “three legged stool” of wealth management in an effort to help families effectively manage their financial affairs:

  1. Central organization of all information that is relevant to an individual or family’s plan
  2. Pro-active monitoring and measurement of the Balance Sheet
  3. Pro-active monitoring and measurement of the Cash Flow Statement

By properly analyzing, strategizing, and conducting structured monitoring around these core domains over time, it creates and environment in which clients can feel confident that they are making the best possible decisions based on their unique goals and circumstances.

Sean’s vision for the future…

Sean’s vision is to build an organization that specializes in delivering virtual, competent, conflict free financial advice to Gen X and Millennials using time tested financial planning principles and an interactive, visual, and technology driven approach.

In an effort to transfer the firm’s intellectual capital and internal systems that he has built, Sean will provide turn-key access to carefully selected professionals across the United States, allowing them to leverage this system and build a successful practice of their own while loyally serving the public and catalyzing desperately needed change in the notoriously broken and conflict ridden industry sector currently referred to as “financial services”.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Comprehensive Financial Planning
  • Retirement Income Planning
  • Investment Management
  • College Education Planning
  • Tax Planning

Ideal Clients

  • Retirees and Near Retirees
  • Growing Families
  • Business Owners and Executives
  • Sudden Money Situations
  • Novice Investors

Working Together

  • In-Office Meetings
  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Sean Rogers is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Sean Rogers is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • XY Planning Network
    Sean Rogers is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

Contact Sean Rogers

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Office Locations:

  • 40 Pearl Street NW
    Grand Rapids, MI 49503

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