Todd Smurl


Integrity Financial Planning, LLC

Financial Advisor

Todd Smurl


Integrity Financial Planning, LLC

Financial Advisor

"Personal Indexing allows us to treat every client like they are our only client" - Todd Smurl, CFA®


Fee-Only financial planner located in Houston, TX, serving clients virtually both locally and across the country

Meet Todd Smurl

Todd Smurl is a Houston, TX fee-only financial planner at Integrity Financial Planning, LLC.

For the past 25 years I have been at the forefront of change in the wealth management industry, embracing new investment themes, tax management strategies, and technology. I love innovation that challenges the status quo to the benefit of clients.

Career Highlights

As an executive at Compass Wealth (now part of PNC Bank), I developed one of the first multimanager managed account platforms in the country (SmartPath(TM)), combining asset management strategies and client personalization in a single account.  

For over ten years I have provided management consulting services to dozens of wealth management firms around the country including firms that are now part of US Bank, Truist Financial, and City National Bank - an RBC Company, implementing systems and procedures to drive greater adoption of personalized portfolios. 

In late 2020, at the height of the pandemic, advances in innovative technologies, particularly trading software, fractional share accounting systems, and the collapse of trading costs, led me to believe the time was right for widespread adoption of Direct Indexing – the application of personalized portfolios on baskets of stocks designed to track an index such as the S&P 500.  

Integrity Financial Planning

These industry developments led directly to the creation of Integrity Financial Planning, LLC, an RIA dedicated to providing personalized portfolios and financial planning services for individuals, families and their wealth transfer entities. 


I received a BBA in Business Administration from the University of Central Arkansas and went on to graduate with an MBA from the University of Arkansas, Little Rock. I hold the CFA designation and am a member of the CFA Society Houston.


I wasn’t born in Texas, but as the saying goes, I got here as fast as I could. My daughter is studying at the University of Texas, Austin and my son is in Houston with me working toward a degree in Construction Management. I’m an avid reader of non-fiction including histories, biographies, and anthropology. When I have the time I enjoy recreational tennis.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.

Professional Designations & Affiliations

Contact Todd Smurl

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Office Locations:

  • By Appointment
    Houston, TX 77077

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