Victor Cannillo
NAPFA-Registered Financial Advisor
Baron Financial Group
Wealth Management Principal and Founder
Victor Cannillo
NAPFA-Registered Financial Advisor
Baron Financial Group
Wealth Management Principal and Founder
We believe that our core purpose is to help improve people’s financial lives through objective, transparent and fiduciary advice. - Victor Cannillo, NAPFA-Registered Financial Advisor
Fair Lawn, NJ fee-only financial planner, with additional meeting sites in Morristown, NJ and New York City

Victor Cannillo is a Fair Lawn, NJ fee-only Wealth Manager, with additional meeting sites in Morristown, NJ and New York City and a branch office in Sarasota, Florida. Baron Financial Group’s Wealth Management Service combines financial planning and investment management to help retirees, women, and families with special needs organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Victor Cannillo is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
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Victor P. Cannillo, NAPFA-Registered Financial Advisor, Founder, is a Wealth Management Principal with Baron Financial Group and the founder of the firm, with over 20 years of experience in the financial industry.
Victor prides himself on being careful, conservative, and competent. His primary aim is to conserve the principal value of clients’ portfolios, produce an acceptable rate of return, and shield clients from making costly mistakes.
Victor implemented a team-based approach to financial planning at the firm. We believe that our core purpose is to help improve people’s financial lives through objective, transparent and fiduciary advice. We maintain open, honest, and effective communication and strive to provide clients with the tools and education they need to protect their hard-earned money.
As a result of his relationship with a special needs family member, Victor has been personally touched with the challenges associated with special needs. This relationship led him to become active in the special needs community, particularly with Spectrum for Living, a not-for-profit organization dedicated to helping adults with developmental and/or physical disabilities, and to help special needs families plan for their financial needs.
Victor is a member of the National Association of Personal Financial Advisors (NAPFA) and a graduate of Fairleigh Dickenson University School of Business. He received his Bachelor of Science degree (B.S.) in Finance and Investments and completed all of the coursework in the Certified Financial Planning program offered through the College of Financial Planning. He also completed graduate level courses in Investment Management.
Victor has been quoted in NJMoneyHelp.com, the Daily Record, the New York Post, the Newark Star-Ledger and Reuters News Network. Additionally, he is a recipient of the 2021 Five Star Wealth Manager Award in New Jersey, receiving the award for ten consecutive years.
In his free time, Victor enjoys spending time with family and friends, as well as fundraising and supporting Baron's philanthropic efforts.
Victor Cannillo is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Baron Financial Group (BFG) is a Fee-Only Fiduciary that combines financial planning and investment management.
We are driven by principles of integrity, competence and trust. We are completely transparent with costs - our sole compensation comes from clients (no 3rd parties). We do not sell any products nor are we influenced by outside interests. The relationship is solely between client and advisor.
Our investment recommendations* are broadly-diversified and tailored for each client. We consider your financial circumstances, investment experience, goals and comfort with volatility.
Our clients include individuals, families, and organizations, with experience working with retirees, women, and families with special needs.
We are also fluent in Spanish: http://baron-financial.com/es/
Introducing Baron Financial Group
Click here to view our 2 minute intro video
* Disclosure: Every investment strategy has the potential for profit or loss.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Financial Life Management
- Retirement Income Planning
- Investment Management
- Special Needs Planning
- Holistic Financial Planning
Ideal Clients
- Retirees and Near Retirees
- Special Needs Families
- Organizations
- Individuals and Families
Working Together
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
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Victor Cannillo is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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Baron Financial Group is a Member of the Fair Lawn Chamber of Commerce
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Victor Cannillo is Interviewed in a Business Spotlight on Baron Financial Group by the Fair Lawn Chamber of Commerce
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Baron Financial Group is a Member of the Sarasota Chamber of Commerce
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Victor Cannillo is a Five Star Professional, Winning the Wealth Manager Award for 10 Consecutive Years
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Fair Lawn's Baron Financial Advisors Receive Recognition as Featured on Patch.com
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Victor Cannillo is Quoted on NJ Money Help: "Will grandma’s 529 plan hurt student’s financial aid?"
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Victor Cannillo Writes for FiGuide
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Victor Cannillo is Quoted on NJ 101.5: "Uncertainty in the stock market during election season"
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Victor Cannillo is Quoted on MediaFeed.org: "How gifts can impact college financial aid"
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Victor Cannillo is Quoted in The New York Post: "START INVESTING WITH JUST $10K"
Contact Victor Cannillo
Office Locations:
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16-00 Route 208 South
Suite 104
Fair Lawn, NJ 07410 -
55 Madison Ave.
Suite 400
Morristown, NJ 07960 -
1990 Main Street
Suite 750
Sarasota, FL 34236 -
1133 Avenue of the Americas
New York, NY 10036