Victor Gersten


Expat Financial Planning Inc

Owner and COO

Victor Gersten


Expat Financial Planning Inc

Owner and COO

When a prospect searches “financial planners near me,” they encounter professionals in the financial services industry who are generalists and cover very broad audiences, working with a wide spectrum of ages, occupations, locations, and income levels. I only focus on a handful of clients and niche markets to provide my clients with the most relevant and current industry knowledge, resources, and expertise that other financial professionals do not possess. - Victor Gersten, CFP®

Fee-Only financial planner located in San Diego, CA, serving clients virtually, both locally and across the country

Victor Gersten is a San Diego, CA fee-only financial planner serving clients through his virtual office. Cross Border Wealth Advisors provides comprehensive financial planning and tax planning and one-time financial planning sessions to help expatriates and clients seeking financial independence and early retirement organize, grow and protect their assets through life’s transitions. As a fee-only, fiduciary, and independent financial advisor, Victor Gersten is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.

Victor Gersten is founder and senior financial planner at Expat Financial Planning located in San Diego, CA.

I am not your typical financial advisor because of my unique background. I grew up in Mexico City in a household with a single mother and two sisters, thus, I have tremendous respect for women and a passion for seeing them succeed financially.

I have always been curious to see all that the world offers. I have been lucky enough to explore the impressive Victoria Falls in Zimbabwe to the enigmatic city of Petra in Jordan, I have traveled to 40 countries. Hence, I understand why many Americans want to live abroad: rich cultures, exquisite cuisine, hospitable people, and let’s say it: a more affordable cost of living.

Since 2007 when I entered the financial services industry,  I have enjoyed doing financial and strategic planning for Americans who wish to move abroad and need some extra help planning around their finances. I’m particularly well-prepared for working with expats as I am a virtual financial advisor with a deep understanding of the financial needs of those who have a home away from home.

Early retirement is more than just not working; it signifies attaining financial independence, i.e., the freedom to work on your terms.  My passion is helping you achieve your personal definition of financial success, whether that is early financial independence, retirement abroad, or others. Let’s make a customized plan that fits your needs! 

Victor Gersten is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.

NAPFA members live by three important values:

  • To be the beacon for independent, objective financial advice for individuals and families.
  • To be the champion of financial services delivered in the public interest.
  • To be the standard bearer for the emerging profession of financial planning.

Expat Financial Planning

The client is at the center of our practice. We believe in transparent, accessible, and efficient collaboration. This perspective is reflected in my fee structure—we exclusively work as fee-only financial planners, which means that we do not earn a commission from the sale of financial products. There is no minimum amount of assets required to work together.

Our Mission Statement

Expat Financial Planning offers highly specialized, easy-to-understand, comprehensive financial planning solutions accessible for most expats. Expats will avoid expensive financial mistakes and save time and money when working with us.

Our Vision

Expat Financial Planning seeks to improve the lives expats by delivering specialized, easy-to-understand financial advice. This will be accomplished by creating a tailored financial plan and offering ongoing monitoring to guide our clients’ lives. Also, we will be opening the digital Expat Learning Academy by 2021 for those who want to learn about financial planning virtually on their own pace and terms.

My Value to You

Since 2007, Victor Gersten has served clients in the United States financial services industry, and he is equipped as a biocultural, bilingual, Certified Financial Planner™ with formal education in Mexico and the United States. His unique cultural, language, and educational background has prepared him to serve those who are planning to move abroad or those who are already living in a foreign country with their personal financial planning solutions.

Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.


  • Cross-Border Comprehensive Financial Planning
  • Retirement Income Planning to live abroad
  • Global Investment Portfolio Management
  • College Education Planning in the U.S. or abroad
  • Tax Planning and Tax Treaties with Consideration of Two Countries

Ideal Clients

  • US Expatriates
  • Retirees and Near Retirees Planning to Move Abroad
  • U.S. Business Owners and Executives living abroad
  • Financial Independence , Retire Early (F.I.R.E.)

Working Together

  • Virtual Meetings
  • Clearly Defined Fees
  • No Product Sales
  • Complimentary Initial Consultation

Professional Designations & Affiliations

  • National Association of Personal Financial Advisors (NAPFA)
    Victor Gersten is a NAPFA-Registered Financial Advisor

    The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.

  • Certified Financial Planner (CFP)
    Victor Gersten is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification

    CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.

  • XY Planning Network
    Victor Gersten is a Member of the XY Planning Network

    The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.

Contact Victor Gersten

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Office Locations:

  • 302 Washington St
    Suite 150-8488
    San Diego, CA 92103

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