Zack Swad
CFP®, CWS®, BFA™, AWMA®, AAMS®
Swad Wealth Management, LLC
President, Wealth Manager
Zack Swad
CFP®, CWS®, BFA™, AWMA®, AAMS®
Swad Wealth Management, LLC
President, Wealth Manager
As a fee-only financial planner, my focus is to offer unbiased financial advice to help you achieve your life goals. - Zack Swad, CFP®, CWS®, BFA™, AWMA®, AAMS®
Fee-Only financial planner located in Santa Rosa, CA, serving clients locally and across the country

Zack Swad is a fee-only financial planner located in Santa Rosa, CA serving clients locally and across the country (virtually).
Swad Wealth Management specializes in financial planning and retirement planning for people age 50+. As a fee-only, fiduciary, and independent financial advisor, Zack Swad is never paid a commission of any kind, and has a legal obligation to provide unbiased and trustworthy financial advice.
Zack Swad is the founder and President of Swad Wealth Management. He has over 11 years of experience within the financial services industry. Prior to founding Swad Wealth Management, Zack worked as a financial advisor at a Fortune 500 company where he managed a practice of $800 million dollars across 300 client households.
Zack decided to start his own firm because he wanted the ability to "go deeper" with his clients and make a true impact on their lives for the better.
He lives in Petaluma and is married to his beautiful wife, Elise. He enjoys playing guitar, singing, piano, traveling, and going to the theatre.
Are you overwhelmed by retirement planning? Concerned about your money lasting the rest of your life?
You're not alone.
Over the past 10 years, hundreds of people that are successful, smart, have grown their wealth, and have made a lot of great financial decisions, have come to me feeling anxious about retirement, both for financial and personal reasons.
After going through our "Prepare for Retirement" process, they felt confident to do the things they want to do, pursue their passions, and retire comfortably.
Swad Wealth Management specializes in retirement planning for people age 50+, offering financial planning and investment management.
But, in a way, retirement planning is kind of dumb.. At the least the way that most advisors do it right now. The idea of waiting until some arbitrary age to pursue your true passions and enjoy life while stopping all meaningful work all at the same time doesn't really make sense.
That's why I'm different. I guide people through a process to help them get crystal clear on their vision of their most ideal life. We determine what might get in the way and find solutions to those things. Then, and only then, do I create a financial plan that is specific to them and has those hopes, dreams, and goals as the foundation of their plan. I want a plan that will help impact their lives for the better today while still preparing for tomorrow.
I started this company after being with a Fortune 500 brokerage firm for the past 11 years, where I managed a practice of around $800 million for 300 households.
If you want to avoid mistakes and thrive in retirement, check out my eBook, "15 Retirement Planning Tips for People Age 50+," which can be downloaded for free on my website.
Zack Swad is a Member of the National Association of Personal Financial Advisors

The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors - highly trained professionals who are committed to working in the best interests of those they serve.
NAPFA members live by three important values:
- To be the beacon for independent, objective financial advice for individuals and families.
- To be the champion of financial services delivered in the public interest.
- To be the standard bearer for the emerging profession of financial planning.
Swad Wealth Management, LLC is a company that helps people age 50+ make better financial decisions so they can live their best retirement.
Fee-Only, Fiduciary, Independent: Three Important Criteria to Consider When Choosing a Financial Advisor.
Specialties
- Comprehensive Financial Planning
- Retirement Income Planning
- Investment Management
- College Education Planning
- Tax Planning
Ideal Clients
- Retirees and Near Retirees
- Growing Families
- Business Owners and Executives
- Sudden Money Situations
- Novice Investors
Working Together
- In-Office Meetings
- Virtual Meetings
- Clearly Defined Fees
- No Product Sales
- Complimentary Initial Consultation
Professional Designations & Affiliations
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Zack Swad is a NAPFA-Registered Financial Advisor
The National Association of Personal Financial Advisors (NAPFA) is a leading professional association of Fee-Only financial advisors—highly trained professionals who are committed to working in the best interests of those they serve.
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Zack Swad is a Member of the XY Planning Network
The XY Planning Network is the leading organization of fee-only financial advisors who are focused on working with Generation X and Generation Y clients. Our mission is to connect consumers with best-in-class financial advisors who specialize in working with clients just like you.
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Zack Swad is a CERTIFIED FINANCIAL PLANNER™ Professional - Click for Verification
CFP® professionals are held to strict ethical standards to ensure financial planning recommendations are in your best interest. What’s more, a CFP® professional must acquire several years of experience related to delivering financial planning services to clients and pass the comprehensive CFP® Certification Exam before they can use the CFP® designation.
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Zack Swad is a is a Certified Wealth Strategist® (CWS)
The Certified Wealth Strategist® utilizes a blended learning approach that includes instructor-led training, 13 Wealth Management Issues study guides, online mastery exams, conversation skill builders and eLessons. The learning experience culminates with a Capstone Project: a written document demonstrating a sustainable framework which applies the new knowledge and skills to the practitioner’s business. The program provides the knowledge, the practice management formula, and the critical client interaction skills to create and build a dynamic Wealth Advisory practice that works effectively with complex client issues.
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Zack Swad is a Behavioral Financial Advisor™ (BFA™)
Financial advisors earning the Behavioral Financial Advisor™ certificate have completed the certification program to help mentor and coach clients in their financial decisions, and offer a holistic approach to strengthen the advisor-client relationship using an integrated approach founded on self-awareness, demonstrating how traditional finance practices are influenced by psychology and neuroscience.
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Zack Swad is an Accredited Wealth Management Advisor® (AWMA®)
Individuals who hold the AWMA® designation have completed a course of study encompassing wealth strategies, equity-based compensation plans, tax reduction alternatives, and asset protection alternatives. Additionally, individuals must pass an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations.
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Zack Swad is an Accredited Asset Management Specialist
Financial advisors and investment managers who hold the AAMS® designation have completed a course of study encompassing investments, insurance, tax, retirement, and estate planning issues. Individuals must pass an end-of-course examination that tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary process.
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Zack Swad is Quoted on Santa Rosa Metro Chamber: "Swad Wealth Management Signs Lease at Stony Point Campus in Santa Rosa"
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Zack Swad is Quoted on NextAdvisor: "‘Coast FIRE’ Can Give You Peace of Mind About Retirement. This Formula Shows How Much Money You’ll Need"
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Zack Swad is Quoted on WealthTender: "Should You Hire a Financial Advisor Who Specializes in Dynamic Asset Allocation?"
Contact Zack Swad
Office Locations:
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100 Stony Point Rd
Suite 244
Santa Rosa, CA 95401